B.J. The Chicago Kid is one of the most explosive, yet mature, soulful artists/writers of our young generation. Following the love of his life, BJ married to music at a young age and has since been living his dream. BJ’s talents have assisted artists such as Mary Mary, Musiq Soulchild, Stevie Wonder, Kendrick Lamar, Schoolboy Q, Kanye West, Usher, Mario, Mary J. Blige, and Jamie Foxx via writing and performing.

Mass Appeal Records is the label division of the burgeoning media group and creative agency, Mass Appeal. Birthed in 2014 alongside music legend Nasir “Nas” Jones, the label solidified itself as a powerful platform that shines light on DIY artists passionately upholding the foundational pillars of Hip Hop. Merging the classic with the contemporary, at Mass Appeal Records, we share the very same enthusiasm that our artists possess. We are as devoted to promoting the music, as our artists are to creating it. We pridefully collaborate and share real music, from real people.

Mahtie Bush is a hip hop artist from Sacramento. He is both a emcee and bboy (breakdancer) who finds himself performing and competing frequently throughout the year. His music content tends to reflect his childhood memories of being in Foster Care, witnessing drug abuse and struggling to “make it”, subjects which he feels many people can relate to but very few people talk about. Not all his music is as heavy though, as he also makes sure that his break dancing roots are strongly represented in his content and beat selection.  

Bush has released several Mixtapes during his career; most notably a highly controversial project entitled “Sac Hates Hip Hop” which made him a permanent fixture in the Sacramento hip hop scene. His debut solo album “Backpackramento” was briefly featured in local publications as well as the legendary “The Source” magazine. The music video for the title track “Backpackramento” was submitted and received an honorable mention at the Sonora ITSA Film Festival. As a solo artist, he is one of the few Sacramento rappers with his music available to listen to on Pandora Internet Radio, as well as has been played and featured on local radio stations KBMB 103.5, KSFM 102.5 and many California College and internet radio shows and podcasts. He enjoys performing and has been given the opportunity to travel in order to perform, hitting stages in New York City, Boise, Salt Lake City, Portland, Los Angeles, Las Vegas, San Francisco, Victoria B.C., Kelowna B.C., Melbourne Australia and Tahiti. 

He has been able to open up for legendary hip hop artists such as Nas and Dead Prez, and even had appearances on stage with Chino XL during his performances at Paid Dues and the legendary Fillmore stage in San Francisco as well as other shows during Immortal Technique’s “The Martyr Tour”. Currently, he has a Mixtape that will be released in the Spring of 2013 entitled “Hate  is Love , Part II” it is the second part of the Mixtape entitled Hate is Love, which was released prior to Backpackramento and featured DJ GI Joe  and Chino XL.

Hailing from the vibrant city of Oakland, CA, and currently based in the creative hub of LA, C5 is a seasoned musical artist and lyricist with over 15 years in the industry. Specializing in hip-hop, C5 infuses a soulful sound into the genre, delivering music that is both vulnerable and empowering. C5's work serves as a testament to his commitment to authenticity and genuine connection with his audience. Through compelling lyrics, he shares his personal journey and experiences, aiming to inspire and encourage listeners to embrace their own greatness. The message woven into his music resonates with the idea that no one is alone in their struggles, and success is within reach for all. In crafting a balance of humility and professionalism, C5's artistic endeavors are driven by a sincere desire to uplift and motivate. In his own words, "...spread love and contribute to the world's healing.

Business: officialc5mgmnt@gmail.com

Instagram/Twitter: @RealBerkeley / @RealBerkeley_

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