SPF, or Sender Policy Framework, aids marketers in enhancing email deliverability by ensuring that their emails reach the intended recipients' inboxes. This authentication protocol allows domain owners to specify authorized IP addresses in the DNS. When an email is sent, the receiving server checks the SPF record of the sender's domain to verify if the IP address sending the email is legitimate. If the IP address is listed in the SPF record, the email is deemed authentic and has a higher chance of landing in the recipient's inbox.

How Does SPF Help Marketers in Improving Email Deliverability?

AutoSPF