Several Definitions - The Feeling

Founded by long time friends and partner Meloko, Konvex, and joined later by Selim Sivade, Baron, Nsha, Garla & Yoni, AZZUR (or AZ U ARE) emerged as a prominent music label dedicated to promoting timeless electronic music. Established in the vibrant city of Marseille, AZZUR has carved a niche for itself by showcasing a diverse range of international talents and fostering a sound that transcends conventional genre boundaries.
From its inception, AZZUR has attracted some of the finest artists in the electronic music scene, including renowned names such as Ameme, Nic Morgan, Birds of Mind, Frankey & Sandrino, Phunkadelica, Musumeci, Stimming, The Drifter, Nandu, Ivory, Phantera Krause, Curses, Marabou, Auggië, LKF Project, Invoker, and Dodi Palese. This eclectic roster reflects the label's commitment to providing a platform for both established and emerging artists, allowing them to thrive and innovate.

As the label evolved, 2023 marked a significant turning point in its journey with the launch of label nights and a more regular release schedule. These initiatives aim to spotlight the exceptional talent within AZZUR's ranks, creating immersive experiences for fans of electronic music. The label has successfully hosted showcases across major cities in Europe, including Milan, Barcelona, Berlin, and Paris, further establishing its presence on the international stage.
AZZUR's sound is characterized by its emotional depth and melodic richness, crafted specifically for the dancefloor. The music produced by the label defies strict categorization, embracing various styles, from deep house and afro house to melodic techno and techno. The driving ethos behind AZZUR is a simple yet profound mission: to release music that is "timeless" and "never gets old," ensuring that each track resonates with audiences for years to come.

Over the years, AZZUR has gained the constant support of major electronic acts such as Keinemusik, Dixon, Ame, Solomun, Black Coffee, and many others. This invaluable backing from industry leaders has further solidified AZZUR's reputation as a key player in the electronic music landscape.

In addition to promoting established artists, AZZUR has played a crucial role in launching the careers of rising stars such as Nandu, Ivory, Meloko, and Konvex, contributing to the dynamic landscape of electronic music. With an unwavering dedication to artistic excellence and a passion for fostering creativity, AZZUR continues to inspire a global community of music lovers and artists alike, leaving an indelible mark on the electronic music scene.
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This year in 2025, AZZUR is celebrating its 10 years birthday and launch a series of party all over Europe to celebrate this milestone…