New York’s Liam Tracy has a proven track record of creating eclectic music; his catalogue is a rich mosaic. An artist who’s equally adept at penning rhymes that would make his Empire State predecessors proud as he is impressing hip-hop’s new generation, Liam’s style and creativity can’t be confined to one mold. After delivering his successful 2021 debut track, “Goin Up,” Liam returns today with his introspective new single, “Step It Up.”

As a man whose personal growth has correlated with his artistic maturation, Liam Tracy is intimately familiar with the trials and tribulations of the human experience. He’s loved, he’s suffered, he’s laughed, he’s cried, he’s lived. And throughout it all, one constant on his journey has been music’s reassuring hand on his shoulder; it’s been there to console him when he’s down, to celebrate with him when he’s won. On “Step It Up,” Liam comforts listeners by providing them with transparent vulnerability. 

The somber guitar-dominated production sets the tone for Liam’s honest offering. “Step It Up” is an allegory of renewed perspective: while the 'Drugs & Alcohol' artist has dealt with endless nights of despair whispering in his ears, Liam Tracy, through experience and growing optimism, feels fortunate to be alive. The adversity doesn’t define the man, the man is defined by how he responds to the adversity. Liam encourages those submerged in existential dread to leverage those traumas for growth, to not succumb to negativity. He knows that darkness informs the light; his light has never shined brighter.

Liam Tracy is aware that there is an abyss of lost souls out there, desperate to find some semblance of connection. Liam also is aware that he’s uniquely positioned to help those emotionally-worn individuals with his musical gift, just as others’ music has been cathartic for him. With “Step It Up,” Liam pays it forward by enlisting harrowing personal anecdotes to give hope to the hopeless, to let them know that they are not alone.

Listen to Liam Tracy’s “Step It Up” now.

Check out the world premiere on iHipHop here: https://bit.ly/3ae5Ysc

Song credits:
Song produced by: ross gossage x Wavvy
Mixed and mastered by: Joseph Colmenero
Cover photography by: Nicolas Belotti

Step It Up

Watch the No Jumper premiere: Watch the No Jumper Premiere: https://youtu.be/MISCKfYUbZI

After releasing the viral single “See What I See” and captivating crowds at this year’s SXSW Takeover, Atlanta-based artist Mercy returns with an imaginative visual for “Only On Go.”  Directed by Cricket, "Only On Go" captures Mercy in his element as he maneuvers from the trap to the club and finesses over the Majairus Roe-produced beat.

Mercy is among the latest signees of the prominent New York-based indie Babygrande Records.  Although he was raised in Mississippi, Mercy moved to Atlanta following turbulence at home during his teenage years and after being offered a photo shoot at the boutique streetwear store Wish ATL.  Soon thereafter, Mercy started making music and caught the attention of legendary promoter J Wise, who ran the renowned Playlist Party at the Department Store venue in Atlanta. The Department Store served as a hotbed for emerging talent in the city. According to HighSnobiety, the venue was "Atlanta’s most pivotal stomping grounds for young burgeoning talent," and it was also ranked as a top ten spot in the city by The Source. “21 Savage, Kodie Shane, Sonny Digital, Lil Uzi Vert, Young Nudy J.I.D, Playboi Carti and many other artist that are prominent today were regular performers. It was special time,” says J Wise.

Roughly a year after meeting Mercy, J Wise connected with Babygrande Records founder Chuck Wilson and asked him to attend Diana Schweinbeck’s open mic competition where Mercy was performing. Mercy tied for first place and then won the tie-breaking performance to take home the trophy for first place. “I was very impressed with his performance and his composure on stage. There were a lot of great artists competing and he took over the room.  He’s ready and we are ecstatic to welcome him to the team,” says Wilson.   

Mercy released his first single and video with Babygrande in March ("See What I See") and continued his streak of outstanding live performances at the SXSW Takeover where he shared the stage with Lil Mosey, Young Nudy, Carnage, Calboy 147, Lil Gotit, Drako and more. His new single, "Only On Go," is currently available worldwide via Babygrande Records.

Previously: Mercy - See What I See: https://fanlink.to/seewhatisee

For more info on Mercy, please visit: 
https://www.instagram.com/havemercylilhoe/
https://twitter.com/havemercy_atl
https://open.spotify.com/artist/5GKkS8RaPZFIBh5dKHX9ll


ABOUT BABYGRANDE RECORDS
Established in 2001, Babygrande Records is one of the premier independent labels operating today. After 18 years, Babygrande has still maintained its unique perspective within the industry, prospering during the most volatile period in the history of recorded music and beyond. The label has been influential in launching the careers of new artists while at the same time working to nurture the careers of seasoned veterans.

For more info on Babygrande Records, please visit: 
https://www.babygrande.com 
https://twitter.com/babygrande 
https://www.instagram.com/babygranderecords/
http://www.youtube.com/babygranderecords 
https://soundcloud.com/babygrande 
https://www.facebook.com/bgr2001

STREAM / WATCH VIDEO

Mercy - Only On Go

WATCH THE OFFICIAL VIDEO: https://youtu.be/Sm7zTF_CRa4

Atlanta’s Drako exploded onto the scene with his standout rookie mixtape, Fully Loaded. Joined by a collection of today’s hottest talents -- including Lil Baby, Moneybagg Yo, and Yung Bans -- the 16-track project not only showcased Drako’s ability to attract preeminent artists, but also made his case for one of the South’s next up. Now, Drako is ready to continue that momentum with his debut 2020 single, “On My Own.”

Growing up, Drako was consistently presented with a host of obstacles, which coalesced into a harrowing adolescence. With “On My Own,” the street artist explores how these childhood trials and tribulations were didactic, as they equipped him with the tools necessary to not only persevere, but to also build his music career. Retrofitting these teachings to navigate the music industry has positioned Drako auspiciously: Perhaps the greatest lesson Drako’s learned is that sometimes, it’s better to work by himself, to move in silence. As Drako passionately sings on the hook, he can do better on his own.

Premiering today via HipHopDX, “On My Own” is a speaker-rattling offering that uses childhood flashbacks to structure his current perspective on life. Producer Ouhboy enlists a dynamic trap instrumental to provide the sonic footing for Drako to discuss how he earned his stripes, and how throughout it all, the one absolute that has remained is his ability to count on himself. 

Drako is back, and he’s ready for his official 2020 introduction.  A music video in connection with the track directed by GT Films is coming soon.

Listen to “On My Own” now.

For more information on Drako, please visit: https://linktr.ee/drakosquad

On My Own

Growing up in hip-hop’s birthplace, Liam Tracy’s dynamic music is a product of his New York adolescence coupled with a unique world perspective. Liam adheres to hip-hop’s stylistically-fluid direction by lacing a medley of instrumentals with his hybrid rapping-singing approach. On his debut 2021 single, “Goin Up,” Liam synchronizes this eclectic skill set for a standout track.

“Goin Up” is an emotionally transparent offering that witnesses Liam Tracy penning a real-time diary entry. Produced by Matty P, Liam contemplatively splits the sea of guitar riffs and trap drums with a layered flow and a heavy mind. The Babygrande Records’ artist talks openly and honestly with listeners, presenting an endearing vulnerability that highlights his self-possessed disposition.

This potent vocal and instrumental combination yields a pensive atmosphere that finds Liam reflecting on his past while looking forward to the future. The Drugs and Alcohol artist’s introspection forms a connection between this spectrum; he knows that prior improprieties have more potential to be stepping stones instead of landslides. 

An artist’s artist, Liam uses his past as a mirror; it helps him understand his imperfections and elucidates his path forward. It is his guide; it is his muse. 

Liam is a creative risk-taker -- never settling for the status-quo, always pushing the musical envelope. Armed with the power of self-awareness and confidence, Liam Tracy is “Goin Up.” 


For more information on Liam Tracy, please visit:
https://linktr.ee/LiamTracy

Goin Up

You are now listening to "Ride Out" (Remix) by Cap Gold featuring Calboy, available worldwide via Babygrande Records. Song produced by Nashi and King3third.

With a penchant for melodies and poignant lyrics, San Antonio’s Cap Gold has emerged as one of Texas’ most promising burgeoning talents. The gold-grilled artist laces a variety of trap-inspired instrumentals with honest anecdotes and aspirational messaging, positioning him as a dynamic figure with eclectic appeal. After surpassing the impressive one-million streams milestone on his “Ride Out” single, Cap Gold has returned today with this track’s official Calboy-assisted remix.

“Ride Out” is an introspective anthem built for those dealing with harrowing obstacles, but have the tenacity to persevere. Doused in authenticity, it explores the traumatic dealings that plague Cap’s psyche, creating a vulnerable record with a resonating core. But throughout it all, the Babygrande Records artist has the resolve to continue pushing, to ride out. The Nashi- and King3third-produced track is for those who don’t crumble under the heel of pressure; it’s for those who leverage hindrances for growth. Iron will always sharpen iron. 

The “Ride Out" (Remix), Cap Gold’s debut 2021 offering, continues the original’s pensive ethos -- one that Cap portrays with his vivid paintbrush -- with an alley-oop from the in-demand phenom, Calboy.

Complementing Cap’s melodic aesthetic with his own enchanting voice, Calboy recalls painful memories from his Chicago adolescence that have laid a minefield between his ears. It’s a cathartic opportunity for the “Envy Me” rapper, however, as while he’s dredging-up distressing life events, these are the very same circumstances that have helped architect his resilient foundation and perspective. Without this pain, he wouldn’t be the success he is today.

Cap Gold and Calboy are no strangers to overcoming hurdles; they’re both intimately familiar with the darkness. But another mutual quality they share is their ability to use setbacks as fuel to launch forward. Well-versed in navigating the trenches, they’ve both emerged victorious.

Listen to the “Ride Out" (Remix) now.

Check out the world premiere on iHipHop here: https://bit.ly/3dJMgHf​

Credits:
Produced by: Nashi, King3third
Mixed by: Evan Melville
Mastered by: Joseph Colmenero 
Additional A&R and Feature coordination: Domingo Neris and Forever Cold
Special Thanks: D Love 
Calboy Appears Courtesy of RCA Records, a Division of Sony Music Entertainment
"Ride Out" contains elements from Rod Wave's "Green Light" (r. green, e. bustos) Sony/SonyATV Songs LLC/E. Bustos Music Publishing Designee. Used by permission. All rights reserved. “Green Light” by Rod Wave under license from Universal Music Enterprises, a division of UMG Recordings, Inc.

For more information on Cap Gold, please visit:
https://linktr.ee/CapGold​  

For more information on Calboy, please visit:
https://www.instagram.com/147calboy​
https://twitter.com/147Calboy​

Cap Gold x Calboy - Ride Out

Celebrating 20 years of independent music.

Babygrande is one of the premier independent record labels operating today. Our fifteen successful years in the music business, all of which have been during the most volatile period in the history of recorded music, give us a unique perspective. Our catalog of over 300 albums includes hip-hop, indie-rock, EDM and everything in between. We have helped launch the careers of new artists and have nurtured the careers of seasoned veterans. As we move into our second decade, we're excited to continue focusing on quality music and to work with artists whose work ethic, craftsmanship, talent and sounds are superior.

Mercy - Only On Go

Babygrande

Recent comments

suty

suty

suty

Funky Wunder

Related tracks