Security Podcasts and Convos

Maja Kecman joins Ben Goldsmith to talk about both product and app innovation in healthcare. 

Maja currently leads Helix, a team of designers embedded in St. Mary's Hospital, and is currently spending the summer on a secondment at Balderton. 

Listed below are a few key questions in the podcast: 

2:10 How do you get a product to market in healthcare? 

4:30 How does a product innovation in healthtech evolve? 

7:15 Can MVP-style thinking and procedures be applied to healthtech?

9:00 Due to the specialist nature of healthcare innovations and high up-front cost in product, does the funding procedure look different. 

1130 Do VCs in healthtech need to be doctors or medical experts?

1430 What is your piece of advice to an inventor/entrepreneur in healthtech

1615 Is the NHS a good or a bad thing for healthtech?

1850 Due to the recent proliferation in healthcare apps, Maja forwards the idea for a system by which the NHS (or another qualified third party) offers a mark of approval to healthcare apps. 



Where the NHS can improve & product innovation | Maja Kecman on Health Tech

Joe Steele, CEO of Bookatable, chats with Ben Goldsmith about how Bookatable have grown to put millions of diners in touch with 12,000+ restaurants in 19 European countries every single month...

0:00 Intro: How the Bookatable business evolved from Livebookings. 

1:54 Why Bookatable's offering to restaurants is key to success.

3:00 Supply versus demand

4:40 It's a crowded market for both restaurants and customers... how does Bookatable achieve cut-through on such scale?

7:30 Bookable isn't just for good deals, you've got a deal with Michelin! How does that work behind the scenes?

9:05 Who are your customers? Does the Michelin deal help bring in more foodies? 

10:30 Running a marketplace business with lower margins and/or purchase figures is hard: how you make the numbers work? how do you get the best LTV out of your customers?

13:00 Great advise from Joe Steele to future marketplace entrepreneurs: if you're running a marketplace business, your P&L needs to be built and structured entirely differently to other businesses, as success looks different to you. 

15:10 Who is Bookatable's key demographics? 

17:40 Is there a mobile versus desktop split in terms of experience or user behaviour? 

19:30 Bookatable is huge now. Does the service differ from city to city, or country to country? 

21:10 Stockholm v London v Munich: the differences in expectation for both restaurants and customers. 

23:20 How should a marketplace business enter a new market? And why you shouldn't just try and 'copy/paste' your business model






Becoming a dominant Marketplace | Joe Steele, CEO of Bookatable

Rob Moffat, Principal at Balderton, recently hosted an Academy session at Seedcamp. Following his presentation to our Founders, Rob joined our own Dave Haynes for this podcast to give his investor view on understanding customer acquisition costs. 

Rob talks through different marketing channels and how more startups are using mobile, TV and even direct mail, as search engine marketing becomes more expensive. Pulling on his experiences working with Balderton investments such as Wooga, Qubit and HouseTrip, Rob provides an overview of cost per acquisition (CPA) and lifetime value (LTV) and the risks of blending the two. Giving a summary of what VC’s look at when analysing your marketing data. The full presentation Rob gave our teams is available here:

http://www.slideshare.net/robmoff/understanding-customer-acquisition-costs-a-vcs-view


Rob Moffat, Principal at Balderton

Mårten Mickos is a rare European founder. He has led 3 global software companies, including the Balderton-backed MySQL, and is now opening the London office of HackerOne, a new company which is used by Uber, Twitter and Github to protect their critical systems.

Mårten joined open-source database company MySQL as CEO early in the company's journey. He remained in charge until the $1 billion acquisition by Sun Microsystems in 2011.

Mårten's next role was again as a software CEO, at cloud software company Eucalyptus. Hewlett-Packard acquired the business in 2014.

In this video, Mårten is interviewed by Balderton's Managing Partner, Bernard Liautaud. Like Mårten, Bernard spent the majority of his professional life as a software CEO at the very highest level. As CEO and Founder of Business Objects, Bernard become the first European to IPO a software company on Nasdaq in 1994, and continued in the role of CEO until the company was acquired by SAP in January 2008, for $6.8bn.

For further reading, see Mårten's blog, which is intended help startup CEOs with questions around leadership and company-building here: http://schoolofherring.com/

Mårten Mickos, CEO MySQL, Eucalyptus, Hackerone: Building a billion dollar software company

In episode 18 of The Secure Developer, Guy meets with Marten Mickos, CEO of HackerOne, a platform for vulnerability coordination and a bug bounty program that helps developers test and build more secure systems.

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The Secure Developer - Ep. #18, Collaborative Security with HackerOne's Marten Mickos

Balderton Capital are one of Europe's largest tech VCs, investing the best breakthrough technology companies in the continent. This podcast will share weekly insights for those at the forefront of the European technology scene: our partners, investment team, portfolio companies, and other selected experts and contributors. The 'cast will be a worthwhile listen for anyone who is looking to raise venture capital investment, building a technology company from the ground up, or is enthusiastic about the London & European tech community. If you'd like to read news & updates from our team, check out our news page: http://www.balderton.com/newsfeed

I will Spectre-NG my way into your heart ;D

Mårten Mickos, CEO MySQL, Eucalyptus, Hackerone: Building a billion dollar software company

Balderton

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