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Behavior Gap Radio: www.behaviorgapradio.com/

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Everybody’s got a price...

What’s yours?

If anyone knows how to put a price on the kind of work that we do as real financial professionals, it’s probably Blair Enns. After all, that’s what his book Pricing Creativity: A Guide to Profit Beyond the Billable Hour is all about.

But part of knowing how to price our services comes down to knowing where our value lies. And brace yourself… it might not be where you think it is. 

In this conversation with Blair, we dig in to so many important topics. What questions should you ask during a first meeting? What value do you offer your client? How do we gain pricing power? What do our clients really want, and what do they say they want?

In many ways, the first meeting we have with prospective clients is the “Golf Swing” of our business. This conversation will give you the tools you need to perfect that swing.

I know you're going to get tons of value from this conversation. But if you want even more on the importance of nailing your first meeting with clients-to-be you will LOVE The Fellowship. In fact I have even cross referenced the show notes below with the Declarations from The Fellowship that correspond.

Just join here: https://www.thesocietyofadvice.com/

Carl Richards and Blair Enns Interview - How To Price Our Services

Why do humans do what they do? Carl Richards uses a Sharpie to explore human behavior around money, emotions, creative work and just about everything else people decide to try. Behavior Gap Radio captures Carl's stories and insights.

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Behavior Gap Radio

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