In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry. 

Claudius also discusses the vibrant podcast ecosystem in the MENA region, the technological tools aiding content creators, and strategies for brands to leverage audio for their campaigns. 

Tune in to gain insights into the future of audio and the endless possibilities it holds.


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Unpacking Audio: Landscape, Trends & Insights w/ Claudius Boller

In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. 

Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical concerns, cultural differences, and the potential of AI to enhance personalized marketing experiences.

Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama

Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies. 

Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.

Below the Fold Podcast

Business Transformation: Identity Graphs Unveiled w/ Steven Sidawi

In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI. 

Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue. 

Tune in to discover the future of data in marketing!


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🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 

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A Story On Data: Evolution, Technology and More w/ Mohammad Mortada

Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. 

Discover how to optimize your website, the role of social media, effective keyword strategies, and the collaboration between SEO and paid search ads. Whether you're new to SEO or looking to enhance your current strategies, this episode has invaluable insights and practical tips to elevate your SEO game.

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🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 

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SEO Unpacked: Fundamentals, Tools and Best Practices w/ Ghais Tounsi & Joseph Maksoud

Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators. 

This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively. 

Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.

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Power of Personal Branding: Tips and Insights w/ Kelly Lundbeg

Join us in this episode of 'Below the Fold' as we delve into the fascinating journey of Kareem Monem, a leading figure in the realm of digital technology and financial services. Kareem shares his experiences from working with assistive technologies in Greece to his pivotal role at Digitas. 

We explore the profound impact of digital transformation on financial services, the future of money through the lens of CBDCs and cryptocurrencies, and the critical importance of financial inclusion and literacy. 

Tune in for an insightful discussion on how technology is reshaping our relationship with money and financial systems.

 

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Decoding the Future of Money w/ Kareem Monem

Join us on this episode of Below the Fold as we chat with Laura, founder of La Influence by L'Or. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai. 
Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content. 
Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences. 
Tune in to learn how to turn your passion into a thriving business!
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🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 
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Just Let Laure Do It: Starting a Social Media Agency in Dubai w/ Laure De Wit

In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.
Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.
We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.
Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships.

Watch the Full Episode and Follow us on Social Media! ↓

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🔗Linktree: https://buff.ly/3VF3s4Q  


Timestamps:
0:00 Introduction
00:17 Guest Background and Career Journey
01:35 Building and Managing Communities
02:37 Defining Social Media Communities
06:17 Elements of a Strong Community
07:13 Purpose Models for Successful Communities
13:42 Optimizing Community Workflows
20:49 Identifying and Engaging Your Audience
23:24 Embracing Your Unique Purpose
23:46 Creating and Curating Content
26:10 Engagement Techniques for Community Building
29:18 Choosing the Right Platforms and Tools
32:53 Challenges and Strategies for Brands
37:05 The Power of Community Advocacy
43:20 Case Studies and Success Stories
46:10 Final Thoughts and Closing Remarks

Community Building Unpacked with Heba Al Nabulsi

Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.
 Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks. 
Plus, get exclusive tips on maintaining content freshness and the impact of structured data.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 
🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 
🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 
🔗Linktree: https://buff.ly/3VF3s4Q  


Timestamps:
0:00 Introduction
00:55 Meet James: SEO Expert and Agency Owner
04:38 The Evolution of SEO
07:29 Staying Ahead of Google's Algorithm Updates
13:49 Combining SEO with Paid Search
15:41 Content Strategy for SEO
20:28 The Future of Search: Beyond Google
24:45 Generative AI and the Future of SEO
29:52 Google's Struggle with Generative AI
30:27 Generative AI in the Service Industry
31:20 Navigational Intent vs. Generative AI
32:34 Google's Voice-Activated Future
33:54 Topical Authority in SEO
38:01 Structured Data and Schema Markup
43:20 Answer Engine Optimization
48:49 The Role of Backlinks in SEO
55:58 Content Freshness and SEO
01:02:15 Final Thoughts and SEO Sherpa Services

Decoding the Future of Money w/ Kareem Monem

Below The Fold Podcast