In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. 

Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical concerns, cultural differences, and the potential of AI to enhance personalized marketing experiences.

Neuromarketing Uncovered: Heuristics and Neuroscience in Marketing w/ Nokhez Usama

Below The Fold Podcast