You'll want to avoid these cliches in your DJ bio if you don't want people to tune out, which usually happens after revealing you've been interested in techno since five minutes after birth.

“Andy Whitby is not just a hard house DJ, he is an experience.

He is a state of mind.

He is the transporter of minds and souls to an amazing frantic paradise that, while leaving you knackered, strangely also leaves you feeling re-invigorated.

At 6ft tall and broad-shouldered, with his trademark shaved head, a chunky ostentatious chain around his neck, and immaculate dress sense (if its not designer, it doesnt go anywhere near him) he makes an imposing figure who commands respect.

His confident appearance is matched by his masterful control of a good mixing desk. Before each set he always powers down the previous track and leads the packed dance floor in a show of appreciation for the out-going DJ, before kick-starting his performance into a blaze of visuals, an orchestra of special effects which extracts every quality beat of each track as he begins his show.

To watch Andy DJ is part of the Whitby experience. Cocky? Perhaps, but certainly not arrogant, Whitby is now in control of the minds and bodies of his audience. A very precise and confident body language gives a visual indication to what he is playing as he acts out each track.

Yet, he is not dancing; this is something far more emotional. Imagine watching a porn star having hot, rough, yet passionate but dominating sex to a breathless, wailing lover which, in this case, comes in the shape of a mixing desk. Forceful, dominant, aggressive yet somehow tender and caring. The visual impact allows your body to further immerse itself in the ecstasy he is submitting you to; your ears alone cannot possibly absorb everything that he is throwing at you.

As for his sound, imagine every track as a partially completed canvas. Through the use of effects on the mixing desk, Andy adds his own colour, texture and feel as he maximises every beat of every track to create the unique Whitby sound. His precision mixing at incalculable speeds is part of the show; as each track mixes in you can positively feel the dance-floor going up a notch to keep up with the frantic and energetic DJ that has them all by the balls.

Deep house was largely pioneered by Chicago producers such as Marshall Jefferson (On The House) and Larry Heard (Mr. Fingers) and with tracks such as "Mystery of Love" (1985) and "Can You Feel It?" and (1986);[1] the latter had a similar impact on deep house as Derrick May's "Strings Of Life" (1987) did on Detroit techno.[2] Heard's deep house sound moved house music away from its posthuman tendencies back towards the lush soulful sound of early disco music (particularly that of old Philadelphia International and Salsoul records).[3]

Later period deep house tracks (1993—94) were more heavily influenced by disco and even merged into a disputable disco house genre.[citation needed] Modern deep house (post-2000) often shares features with the related genre of tech house but tends to focus on musical complexity where tech house focuses on simplicity.[citation needed]

House music is a genre of electronic dance music that originated in the American city of Chicago in the early 1980s. It was initially popularized circa 1984 in Chicago, but beginning in 1985, it fanned out to other major cities such as Baltimore, Detroit, Toronto, Mexico City, New York City, San Francisco, Boston, Montreal, Cancún, Manchester,[1] Miami, London,[1] and Paris. It then began to influence popular music in Europe, with songs such as "House Nation" by House Master Boyz and the Rude Boy of House (1987) and "Doctorin' the House" by Coldcut (1988) in the pop charts. Since the early to mid-1990s, house music has been infused in mainstream pop and dance music worldwide.

Early house music was generally dance-based music characterized by repetitive 4/4 beats, rhythms mainly provided by drum machines,[2] off-beat hi-hat cymbals, and synthesized basslines. While house displayed several characteristics similar to disco music, it was more electronic and minimalistic,[2] and the repetitive rhythm of house was more important than the song itself. House music today, while keeping several of these core elements, notably the prominent kick drum on every beat, varies a lot in style and influence, ranging from the soulful and atmospheric deep house to the more minimalistic microhouse. House music has also fused with several other genres creating fusion subgenres,[2] such as euro house, tech house, and electro house.

Many local Chicago house music artists suddenly found themselves with major label deals. House music proved to be a commercially successful genre and a more mainstream pop-based variation grew increasingly popular. Artists and groups such as Madonna,[2] Janet Jackson,[3] Björk, Kanye West,[4] and C+C Music Factory[2] incorporated the genre into their work. After enjoying significant success in the early to mid-90s, house music grew even larger during the second wave of progressive house (1999–2001). The genre has remained popular and fused into other popular subgenres, as the DJ Mag Top 100 DJs poll has been dominated by house DJs since the beginning of the polls. Today, house music remains popular in both clubs and in the mainstream pop scene while retaining a strong foothold on underground scenes across the globe.

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