In this episode of BetterTech Jocelyn Houle, sit down with AJ Cook, Head of Global Agentic and AI at Workato, to explore the powerful intersection of AI, integration, and go-to-market strategies. AJ shares how Workato is helping enterprises simplify complex systems, automate workflows, and now, build intelligent AI agents that drive real business value. From stitching data across SaaS apps to automating sales processes like CPQ in minutes, AJ dives into what it really takes to implement GenAI responsibly. He also unpacks the buzz around "agentic" workflows, the importance of flexibility in tech stacks, and how AI is transforming tasks — not eliminating jobs. A must-listen for CIOs, CROs, and AI-curious leaders.

From Sales to AI Agents - The GTM Shift

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