In this episode of BetterTech, host Jocelyn Houle sits down with Paul Sullivan, Founder of
Arise GTM and creator of the Arise Go-To-Market methodology. Together, they unpack what
go-to-market (GTM) truly means in today’s fast-changing tech landscape. Paul shares the three
foundational questions every leadership team should be asking, exposes common GTM
mistakes, and highlights the critical role of CRM, data, and AI in driving scalable success. This
episode challenges traditional thinking and offers a simplified, strategic approach to market
execution. Whether you're a startup founder or a GTM leader at an enterprise, you’ll walk away
with bold insights and fresh clarity.

Mastering Go-to-Market Strategies & Growth

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