In this episode of BetterTech, we sit down with Lena Levine, CEO of Forcoda, to explore the smarter path to SaaS success. From her roots as a software developer to building an 11-year-strong product agency and launching a venture arm, Lena shares what it really takes to guide non-technical founders toward building scalable, validated tech products.

Tune in as we unpack the real startup playbook, customer-first thinking, validation before code, and why shipping fast doesn’t mean skipping quality.

The Smarter Path to SaaS Success

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