Bjorn Herbert, known professionally as Priceless, is a talented singer/songwriter and record producer from the Virgin Islands. With his unique blend of Hip Hop, Dancehall, and Afro Beats, he's made a name for himself in the music industry.

Born into a musical family, Priceless was influenced by the rhythms and melodies surrounding him. He draws inspiration from everyday struggles and his passion for music, striving to inspire others through his art.

Priceless has received widespread recognition, including eight awards at the Local Top 7 @ 7 Awards show. He's collaborated with international artists like Pressure Busspipe, IYAZ, and Timo (Rock City), and released hit singles like "Butterflies" featuring Pressure Busspipe.

With his soulful voice and genre-bending style, Priceless is making waves in the music industry. As a proud Virgin Islands representative, he showcases local talent and culture, inspiring others to chase their dreams. With his dedication, passion, and perseverance, Priceless is poised to leave a lasting impact on the music world.

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All ‘Bout Music Entertainment is an Entertainment Business trading in Tortola, British Virgin Islands. The business was founded in the year 2020 by brothers D'Aundre and Dilan Penn predominantly as an Independent Record Label for Soca, Zouk, Afrobeat together with Calypso Music which facilitated the development of A.B.M Ent. (The Band). Accordingly, the business directs the coordination of productions, marketing, distribution, publishing, and enforcement of copyright for the band’s sound recordings. All ‘Bout Music Entertainment offers services in Live Band Entertainment, Music Production, Promotion, Distribution, and Sound System Rental.

Founded 13th May 2018, the BVIBandAmbassadors, (A.B.M Ent.), made their debut performance in the British Virgin Islands Music Industry. Drawing inspiration from many Calypso giants in the Virgin Islands, A.B.M. Ent. birthed their own innovative twist on the traditional Calypso sound - the new-aged “Lypso”. From irresistible anthems made especially for ‘V.I. Divas’ to taking you to the stars with sensual riddims in ‘My Heart’, A.B.M. Ent. brings energy-filled performances with the intention of ‘Sustaining Culture Through An Innovative Sound’; the band’s slogan.

Since the beginning of the band’s journey, A.B.M. Ent. has taken the British Virgin Island’s music industry by storm. As champions of the Virgin Islands Rising Stars Band Competition of 2019, A.B.M. Ent. is on a mission to reset the pace of the industry as well as the standard of entertainment in the Virgin Islands. Being the very first performers at the newly established Lobster Fest Jouvert hosted by Bunchie VI has also inspired the band to embrace and reinforce the culture of the Virgin Islands one performance at a time. These, and many other milestones, continue to be a source of motivation for the band as they are committed to achieving new long term goals set out by All ‘Bout Music Entertainment which includes the completion of their first studio album, ‘Big League’, anticipated for release in 2023.

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Artist and poet hailing from Eastern Tortola, British Virgin Islands painting pictures inspired by everyday life.

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