Game ft. Outlet Beatz & Cxldaf

There are many ways you could describe fast rising rapper and singer Big Zvch, but “normal” is not one of them. Born Zachary Tyler Mehaffey in a small town outside Asheville NC, Big Zvch’s sound is best described as a blend of Lofi Carolina Pop Rap exploring life, love, and purpose. From a young age music had a deep impact on how Zvch viewed the world. Through music he felt connected, seen, and like he wasn’t alone attributing artists like the Red Hot Chili Peppers, Eminem, Tyler the Creator, Mac Miller, and Rise Against as personal influences. Big Zvch is using his own music to connect with people in a similar way by creating art that shows how human we all are.