Whether you want to improve your content marketing strategy or simply want to build your brand, social media is almost always a major tool in your toolbox. In this episode we are talking with Keith Keller who has been a Twitter strategist since the early days of the platform.

Keith discusses how to Amplify Your Message, Build Your Brand, and Create a Community via Twitter and Twitter Spaces. We also ask him about Social Audio, what it is, and how Twitter Spaces approaches the medium of social audio.

You can find Keith Keller on Twitter at @KeithKellerhttps://twitter.com/KeithKeller?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Community Building and Marketing with Twitter Spaces with Guest, Keith Keller

Why Is Sound Cloud The “Hidden Gem” For Podcasters?

•	SEO Advantage

SoundCloud descriptions can use up to 600 words, which means podcasters can use this feature to add stuff them with keyword rich content.

This longform text boosts discoverability in Google search.

•	Low Competition

Since platforms like Spotify and Apple dominate listener attention, fewer people optimize for SoundCloud, making it an untapped SEO channel.

•	Scalability

With hundreds of episodes fully described, Google views the creator as consistent and authoritative, increasing overall visibility.

Key Takeaway for Podcasters 

Using SoundCloud strategically, by uploading episodes and writing detailed descriptions can significantly improve your podcast’s search engine ranking and help attract organic traffic from people who might never find you on Spotify or Apple Podcasts.

SOUND CLOUD - THE HIDDEN GEM

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?

They better be, it's a show they will never forget

Hearts are racing
This is the moment
The one we've been waiting for.

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Verse 2]

Is your Personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes

Followers keep moving
Your network stands still

We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream.

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Bridge]

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE" again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright
 
[Double Chorus]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Chorus Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 2 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set

Is the audience here yet?

They better be, it's a show they will never forget

Hearts are racing
This is the moment
The one we've been waiting for. 

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

[Verse 2]

is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes
Followers keep moving
Your network stands still

We’re chasing awareness
We’re closing the deal 

[Prechorus] 

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Bridge]

Events are the spark
Audience the fuel you crave 

They said it would never work
Now you want to "GO LIVE"again. 

You no longer fade, no longer hide
You're born to ignite 
You're the energy burning bright
 
[Double Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Second Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 3 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?

They better be, it's a show they will never forget 

Hearts are racing
This is the moment
The one we've been waiting for. 

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Verse 2]

is your Personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

[Bridge]

Events are the spark
Audience the fuel you crave 

They said it would never work
Now you want to "GO LIVE"again. 

You no longer fade, no longer hide
You're born to ignite
You're the energy burning bright
 
[Double Chorus]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Third Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 4 - September 2025] 

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?

They better be, it's a show they will never forget 

Hearts are racing
This is the moment

The one we've been waiting for. 

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Verse 2]

is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal 

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream, 

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Bridge]

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE"again. 

You no longer fade, no longer hide
You're born to ignite
You're the energy burning bright
 
[Double Chorus]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Fourth Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 5 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet? 

They better be, it's a show they will never forget 

Hearts are racing
This is the moment

The one we've been waiting for.

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Verse 2]

is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal 

[Pre Chorus]

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.
 
[Bridge] 

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE" again.

You no longer fade, no longer hide
You're born to ignite
You're the energy burning bright

[Double Chorus]

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Double Chorus & Fade]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Fifth Rewrite - Double Chorus)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 6 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set

Is the audience here yet?

They better be, it's a show they will never forget 

Hearts are racing
This is the moment 

The one we've been waiting for. 

[Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Verse 2] 

Is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal 

[Pre Chorus] 

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.
 
[Bridge] 

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE" again. 

You no longer fade, no longer hide
You're born to ignite 

You're the energy burning bright

[Double Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Double Chorus & Fade] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Sixth Rewrite - Double Chorus)

"SOCIAL AUDIO TECH CHECK" 
What Microphone Do You Use?

There are loads of great microphones that would be ideal for your Social Audio shows or livestreams.

Here a great example of what's available:

The SHURE SM58 is a legendary dynamic cardioid vocal microphone, highly regarded for its professional performance in live settings, sound reinforcement, and studio recording. 

It is globally recognized for its ruggedness, reliability, and superior ability to isolate vocals while minimizing background noise and handling sounds.

KEY FEATURES


✅ Cardiod (unidirectional) dynamic design, focusing on the main sound source and reducing unwanted background noise.

✅ Tailored frequency response for vocals (50 Hz to 15,000 Hz), enhancing warmth and clarity with a brightened midrange and bass roll off.

✅ Pneumatic shock mount system to minimize handling noise.

✅ Built in spherical filter to lessen wind and breath "pop" noises.

✅ Legendary durability with a steel mesh grille and proven reliability for both indoor and outdoor use, even under rough conditions. 


APPLICATIONS

The SM58 is ideal for professional vocalists, live sound, studio use, podcasting, streaming, and public speaking. 

Its build and sound quality have made it a top global choice for decades across various performance environments. 


☑️ Microphone Type: Dynamic

☑️ Polar Pattern: Cardioid

☑️ Frequency Range: 50 Hz to 15 kHz


The Shure SM58 remains a world standard, versatile microphone trusted by performers in almost every genre.

SOUND AUDIO TECH CHECK (SHURE SM58 TEST)

SOCIAL AUDIO TECH CHECK (THEME SONG)

I'm a loser who occasionally makes a big play. I also produce podcasts, write editorials, and record voice-overs. 

Community Building and Marketing with Twitter Spaces with Guest, Keith Keller

Billy Dees