Whether you want to improve your content marketing strategy or simply want to build your brand, social media is almost always a major tool in your toolbox. In this episode we are talking with Keith Keller who has been a Twitter strategist since the early days of the platform.

Keith discusses how to Amplify Your Message, Build Your Brand, and Create a Community via Twitter and Twitter Spaces. We also ask him about Social Audio, what it is, and how Twitter Spaces approaches the medium of social audio.

You can find Keith Keller on Twitter at @KeithKellerhttps://twitter.com/KeithKeller?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Community Building and Marketing with Twitter Spaces with Guest, Keith Keller

The Samson Q2U & Shure SM58 are iconic microphones with distinct features

Here are some of the main differences:

•	Connectivity: 

The Samson Q2U offers both USB and XLR connectivity options, whereas the Shure SM58 is XLR only.

•	Price: 

The Samson Q2U is generally more affordable than the Shure SM58. 

•	Sensitivity: 

Some users report that the Samson Q2U is more sensitive to plosives whereas the Shure SM58 can be less prone to these issues.
	
•	Polar Pattern: 

While both mics have a cardioid pattern, the Shure SM58 is known for its excellent off axis rejection, making it a popular choice for live performances. 

Ultimately, both microphones are highly regarded in their respective categories, with the Q2U being a versatile and affordable option for podcasting and home recording, and the SM58 a durable and reliable choice for live vocal performances.

MICROPHONE SHOWDOWN: Samson Q2U vs Shure SM58

WHICH ONLINE NETWORKING PLATFORMS DO YOU PREFER?

(1) LINKEDIN LIVE EVENTS

LinkedIn Live Events are a great way to engage with your professional community in real time. 

Here are some key features: 

•	Live Streaming

LinkedIn Live Events allow you to stream live video directly to your followers, with realtime conversations in the comments. 

•	Recordings

Your event will be recorded and saved so viewers can watch it later. 

•	Promotion

You can promote your event by sharing a unique URL on LinkedIn or other platforms, and attendees can add it to their calendars. 

•	Engagement

Attendees can ask questions, comment, and engage with your content in real-time, making for a more interactive and engaging experience. 

(2) ZOOM CALLS 

Zoom Calls have become an essential tool for remote work and communication.

Here are some key features: 

•	Video Conferencing 

Zoom allows you to host and join video conferences with up to 1,000 participants, with HD video and audio quality. 

•	Screen Sharing

You can share your screen during a Zoom call, making it easy to collaborate on documents, presentations, and other files. 

•	Virtual Backgrounds

Zoom allows you to add virtual backgrounds to your video, which can be a fun way to add some personality to your calls or hide a messy background. 

•	Recordings

You can record your Zoom calls for later reference or to share with people who couldn't attend. 

•	Compatibility

Zoom works on a wide range of devices, including computers, smartphones, and tablets, making it easy to join a call from anywhere. 

(3) GOOGLE MEET 

Google Meet is a popular video conferencing platform that's part of the Google Workspace suite of productivity tools. 

Here are some key features: 

•	Video Conferencing

Google Meet allows you to host and join video conferences with up to 250 participants. 

•	Screen Sharing 

You can share your screen during a Google Meet call, making it easy to collaborate on documents, presentations, and other files. 

•	Recording

You can record your Google Meet calls for later reference or to share with people who couldn't attend. 

•	Live captioning 

Google Meet provides live captioning during calls, making it easier for participants who are deaf or hard of hearing to follow along. 

•	Compatibility

Google Meet works on a wide range of devices, including computers, smartphones, and tablets, and integrates seamlessly with other Google Workspace tools like Google Calendar and Google Docs. 

(4) GO BRUNCH

Go Brunch is a versatile virtual events software platform designed to create immersive and customizable virtual workspaces that go beyond traditional video conferencing. 

It enables users to host webinars, workshops, meetings, training sessions, virtual tours, and coworking spaces within interactive virtual rooms that mimic real life environments. 

These rooms can be personalized with branding elements such as logos, colours, and layouts, and can be reused indefinitely without requiring any software installation for hosts or attendees.

Key features of Go Brunch include:

•	Customizable virtual rooms with breakout rooms, coffee corners, and private meeting spaces.

•	Interactive tools such as polls, quizzes, whiteboards, hand raising, and voting to boost engagement. 

•	Comprehensive control for facilitators over microphones, cameras, chat moderation, and session management. 

•	Ability to host multiple breakout rooms or sessions simultaneously with different hosts.

•	Recording and cloud storage of sessions with easy sharing options.

ONLINE NETWORKING PLATFORM DECODER

How can you tell AI voices from the real thing?

Distinguishing AI voices from real voices can be challenging, as AI technology has advanced to the point where synthetic voices can sound quite convincing. 

However, there are a few ways to tell the difference:

•	Tone & Intonation 

AI voices may sound somewhat mechanical or monotone, whereas real voices tend to have more natural variations in pitch and tone. 

•	Timing & Pacing

AI voices may have a more regular and predictable cadence, while real voices may have more pauses, hesitations, or other irregularities. 

•	Emotion & Expression 

Real voices are often more expressive and emotional than AI voices, conveying subtle nuances in tone and inflection that are difficult to replicate with AI technology. 

•	Complexity of Language 

AI voices may struggle with more complex or ambiguous language, while real voices can adapt and respond more flexibly to different situations. 

Of course, these differences are not always clear cut, and some AI voices can be quite convincing.

HOW CAN YOU TELL AI VOICES FROM THE REAL THING?

The main difference between the RodeCaster Duo and the RodeCaster Pro 2 is the number of inputs and outputs they offer. 

The RodeCaster Pro 2 has six physical faders on the mixer, allowing for additional analog inputs, while the RodeCaster Duo only has four. 

Additionally, the RodeCaster Pro 2 has four headphone outputs and four line outputs, while the RodeCaster Duo has two of each. 

The Duo does have one feature that the Pro 2 lacks, but it's not specified what that feature is. 

Overall, if you need more inputs and outputs, the RodeCaster Pro 2 may be the better choice, but if you only need two inputs, the RodeCaster Duo is a good option as it includes all of the features and processing of the Pro 2 in a scaled down version. 

Audio Quality & Processing

•	Identical Audio Quality & Processing Power 

Both units use the same ultra low noise, high gain Revolution preamps and onboard studio quality audio processing. 

Inputs & Outputs 

•	RODECaster Pro 2: Designed for larger setups, it supports up to four microphones or instruments, making it suitable for podcasts or productions with multiple hosts or guests. 

•	RODECaster Duo: With only two combo inputs, it's tailored for solo creators or two-person podcasts. 

It also features a front 3.5mm TRRS jack for headsets, making it versatile for gaming, video calls, or presentations.

RODECASTERS DUO versus RODECASTER PRO 2

"OUTSOURCING VERSUS AI"

Why not simply just do it yourself?

Outsourcing and AI are two ways to offload tasks and free up time and resources for businesses and individuals. 

While both options can be beneficial, there are some key differences to consider:

(A) OUTSOURCING

•	Human Expertise

Outsourcing allows you to tap into the skills and expertise of other professionals who specialize in a particular area.

•	Flexibility 

Outsourcing can provide flexibility, allowing you to scale up or down as needed, depending on your workload.

•	Cost

Outsourcing can be more expensive than using AI, depending on the type of work and the level of expertise required.

(B) ARTIFICIAL INTELLIGENCE (AI)

•	Automation

AI can automate repetitive and time consuming tasks, freeing up time for more strategic work.

•	Accuracy

AI can perform tasks with a high degree of accuracy, reducing the risk of human error.

•	Cost 

AI can be a more cost effective option in the long run, as it eliminates the need for ongoing labour costs.

OUTSOURCING VERSUS AI

Windows 11 - How Do We Prepare?

SOCIAL AUDIO SOUND CHECK 
( Just Start Where You Are ) 


There are several simple ways to improve your sound quality on your livestreams or podcast interviews:


(1) REDUCING BACKGROUND NOISE


Try to minimize any background noise in your recording environment, such as fans, air conditioners, or traffic noise.

✅ Use headphones 

Wearing headphones while streaming can help you monitor your audio levels and prevent feedback or echoes. 

✅ Use a good quality microphone

Invest in a decent microphone that is designed for streaming or podcasting, such as a dynamic microphone.

✅ Adjust your microphone settings

Make sure your microphone is positioned correctly and that your audio settings are optimised for your voice.

✅ Use a pop filter

A pop filter can help reduce plosive sounds (like "p" and "b" sounds) and improve overall audio quality.




 
(2) USING PLANTS & SOFT FURNISHINGS


Plants and soft furnishings can significantly improve sound design by reducing reverberation and echo, which can make a room feel more comfortable and less harsh acoustically. 

✅ Sound absorption

Plants, particularly those with broad leaves and dense foliage, can absorb sound waves and reduce reverberation in a room.
 
✅ Diffusion

Soft furnishings such as curtains, rugs, and cushions can help diffuse sound waves, scattering them in different directions and reducing echo.

✅ Improved acoustics 

By reducing reverberation and echo, plants and soft furnishings can improve speech intelligibility and the overall clarity of sound in a room.

So, incorporating plants and soft furnishings into your sound design can help create a more acoustically balanced and comfortable space.

JUST START WHERE YOU ARE

I'm a loser who occasionally makes a big play. I also produce podcasts, write editorials, and record voice-overs. 

Community Building and Marketing with Twitter Spaces with Guest, Keith Keller

Billy Dees