Emerging from Landover, Maryland, Nino Paid has transformed his pain into powerful verses that resonate with authenticity. Born into a life marked by loss—parents, friends succumbing to street violence—he found solace in the rhythm and rhyme of his own creation.

From the haunting nights spent homeless, seeking refuge in train stations and cars, to the battles etched into every lyric, this young artist's journey is a testament to resilience. Writing music since childhood, he unleashed his soul in October 2023 with the release of his debut music video, 'Pain & Possibilities.'

In just under two months, the video became a viral sensation, capturing the public's attention and propelling him into the spotlight. The music industry took notice, and the powerhouse that is Sony Music Entertainment swiftly recognized his talent, sealing a deal that now paves the way for a promising future.

This rapper's narrative is not just about overcoming adversity; it's a sonic journey through the depths of struggle, a lyrical testament to survival, and a testament to the unwavering spirit of a gifted artist from Landover who has turned pain into possibilities."

'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

https://nbayoungboy.lnk.to/MASA

MASA - OUT JULY 25

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