StartUps are a risky business, but there's lots of reasons to write a check. 

#4 Startups are a Risky Business

They're paid a fortune — but for what, exactly? What makes a good C.E.O. — and how can you even tell? Is "leadership science" a real thing — or just airport-bookstore mumbo jumbo? We put these questions to Mark Zuckerberg, Richard Branson, Indra Nooyi, Satya Nadella, Jack Welch, Ray Dalio, Carol Bartz, David Rubenstein, and Ellen Pao. (Part 1 of a special series, "The Secret Life of C.E.O.'s.")

Freakonomics Radio

Freakonomics: What Does a C.E.O. Actually Do?

In this episode, we speak to Katelyn Bourgoin who takes us through the ins and outs of the Customer Discovery process and why it should be important to startups, founders and small businesses.

In this podcast, we discuss the following topics:
 - How to structure customer interviews
 - What sort of questions to ask in customer interviews
 - How far to go to get background information on customers
 - When to handle the customer discovery process yourself, and when to hand it over to a professional
 - Trust hacking - what is it and how it benefits you

Podcast

Katelyn Bourgoin on the Importance of User Research for Startups

In this episode we speak to Alicia Carney who joined us from London. Alicia is currently working as a Product Marketer for a leading online delivery company in the UK. Alicia has had the experience of working for major brands such as Jawbone, Kayako and Tallie.

Alicia has over 8 years experience in B2B and B2C product marketing and is passionate about helping benefit corporations and small businesses.

In this episode we harness Alicia’s deep understanding of Product Marketing as we first identify what product marketing is, the top three things a small business owner should focus on in product marketing, the understanding of differentiation versus distinctiveness, and the future of product marketing in general.

Subscribe

Product Marketing tips for Small Businesses with Alicia Carney

Bleeper.io is a customer communication platform for small business

Katelyn Bourgoin on the Importance of User Research for Startups

Bleeper

Related tracks