If it’s a Friday in March, you know it’s time for a piping hot and oven fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 58, Bill talks about how good it is to see the branded merchandise industry move away from isolationism and closer to community and why that’s a key for innovation. Then he is joined by his good friend and owner of PBJ Merch Co., Rich Patterson, all the way from Canada. That’s right, for this episode we are going fully international! They have a fantastic conversation about building a business north of the border, but needing to rely on partners in the USA and a really deep discussion about balancing personal and professional challenges, especially as parents age. It’s an important conversation and one we all need to have more often. Don’t worry, we finish up with a Van Halen “rapid fire.”

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

Ep. 62 - Rich Patterson from PBJ Merch Co.

In this episode of Better Merch…Better Marketing, Jade and Kirby break down why YouTube has become the world’s largest media platform and what that means for your business. They also discuss Jade’s recognition on the PPAI Online 18 and the lessons marketers can take from it, plus a critical reminder to stop selling features and start selling outcomes. If you want to capture attention and drive real results, this episode gives you a practical framework to think differently about your marketing.

Also...if you want to get Kirby's book TARGET For Talent, you can get that free here:  https://hassemanmarketing.com/target-for-talent/ 

Better Merch…Better Marketing: Why YouTube Is Winning (And What You Can Learn)

En este episodio de Comscore Talks, Diego Plaza, CEO de FCO Group y fundador de la agencia Afluency, conversa sobre la evolución del Influencer Marketing y los desafíos de construir influencia en el ecosistema digital actual.

Episodio 90: Construir influencia con sentido en la nueva era digital

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💼 PEPEGRIZZLY – BUSINESS 💀 FEATURING IMSICKOFVADER. HARD HITTING VIBES, SERIOUS ENERGY, AND NO PLAY — STRICTLY BUSINESS. 🐻🔥 #PEPEGRIZZLY #BUSINESS #IMSICKOFVADER

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📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Steven Hanna, MD, shares how his fellowship experience was priceless in that it gave him the tools to succeed as a surgeon as well as a businessman. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. This Fellowship Was Priceless In this episode of "Beauty and the Biz," I interviewed Dr. Steven Hanna. Currently, he is a Royal College-certified plastic surgeon. For three years, he has practiced in Toronto and Oshawa, Canada. During our talk, we discussed why this fellowship was priceless for his career. Specifically, he trained at Manhattan Eye, Ear and Throat. There, he worked with top aesthetic surgeons to refine his skills. Consequently, this accelerated his professional growth. Furthermore, he later joined a well-established practice with a long-time colleague. Interestingly, this practice is unique because both surgeons’ wives are also physicians there. Together, they work under one roof. Therefore, they offer a full spectrum of surgical and nonsurgical procedures.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Key takeaways from our conversation:   How mentorship from top surgeons shapes long-term success   Why specialization helps surgeons stand out   The importance of reputation early in your career   The secret behind his happy business partnership   Naturally, the fastest-growing surgeons make intentional decisions. Instead of just working harder, they focus on positioning and differentiation. Ultimately, this episode shows why this fellowship was priceless for his positioning. P.S. After decades of working with top practices, I have noticed a clear pattern. Specifically, the busiest surgeons do not always have better marketing. Instead, they run tighter systems. If you would like an expert perspective on your systems, you can request a confidential                                                                                                                                                                                                                                                                                                                                                                                                                            Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue...

This Fellowship Was Priceless — Steven A. Hanna, MD (Ep. 354)

This week on The Blitz Break, hosts Phil Rasmussen and Buzz Howard are joined by Patrick Woods of Keller Williams and Jesse Garcia of Maverick Real Estate for a high-level conversation on leadership, risk-taking, and what it really takes to stand out in today’s evolving real estate market.

From career-defining decisions to the growing role of AI, this episode blends mindset, strategy, and real-world experience from professionals who are actively shaping the industry.

In this episode, we cover:
🔥 “Burning the ships” and the mindset required to fully bet on yourself
⛓️ Breaking free from “golden handcuffs” and learning when to say no
💥 Why failure can be a superpower, and how to kill bad deals quickly
🏡 The shift from salesperson to trusted real estate consultant
🤝 A new approach to attracting (not recruiting) agents through value
🤖 AI in real estate: where to start, how to prompt, and building tools in minutes
🎥 Why showing up consistently with content builds trust and connection

Whether you’re a real estate agent, loan officer, or business professional navigating change, this episode is packed with practical insight, mindset shifts, and strategies you can apply right now.

👉 Enjoying the show? LIKE, SUBSCRIBE, and share with someone who’s ready to level up in their business.

💬 Drop a comment: What’s one risk you’ve taken that changed your trajectory?

Chapters:
0:00:00 Intro & Guest Introductions
0:04:13 Patrick’s New KW Regional Director Role
0:14:26 Jesse’s Origin Story: From Sheriff to Real Estate
0:19:03 Burning the Ships: Betting on Yourself
0:21:42 Golden Handcuffs, Fear & the Discipline to Say No
0:31:21 Failure as a Superpower & Killing Bad Deals Fast
0:40:33 The Value of Expertise & Real Estate as a Consulting Role
0:50:51 Introducing Compare: Attracting vs. Recruiting Agents
1:01:04 AI in Real Estate: Where to Start
1:04:28 Prompting AI & Building Tools in Minutes
1:08:27 AI Agents, Adoption & Getting People Engaged
1:16:35 Showing Up: Content, Trust & Being Human
1:26:09 Mortgage Update: Iran Conflict, Oil & Rising Rates
1:34:01 Rate Timing, Buyer Opportunity & Market Reality
1:40:40 The Cream Rises: Top Producers in a Tough Market
1:43:53 Closing Reflections & Outro

The BLITZ Break - Episode 32 - (Guests) Jesse Garcia and Patrick Woods

"Helping Hand" is a forward-looking musical composition that creates an atmosphere of modern business innovation and technological advancement.

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Helping Hand

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Helping Hand - Musical Composition For Modern Business Innovation | by Oleg Mazur (Free Download)

Thème : le rôle des CMO (directeurs et directrices du marketing) à l’ère de l’IA.
Tifenn Dano-Kwan commente notamment son parcours (01:36), sa vision du rôle de CMO (19:07), la convergence entre branding et performance dans le marketing (22:44), les impacts stratégiques, opérationnels et humains de l’IA générative sur le marketing (25:43), la partie du marketing qui va être la plus transformée par l’IA générative (34:10), l’équilibre entre personnalisation et intrusion (36:09), l’évolution des KPIs (40:40), le positionnement du CMO dans cinq ans (43:27) et les réinventions successives de San Francisco (46:14).

Ep. 124 - Tifenn Dano-Kwan, CMO (directrice du marketing) d'Amplitude

R Is For Regulation

yaboipepeGRIZZLY is more than just an artist—he’s a force to be reckoned with. Combining raw emotion with hard-hitting beats, his sound is an unforgettable blend of trap, hip-hop, and experimental vibes. With every track, he brings a unique energy that speaks to the underdog in all of us—the dreamer, the fighter, the one who never gives up.

Hailing from the streets, yaboipepeGRIZZLY’s music is a reflection of his journey: gritty, honest, and full of passion. His growing fanbase connects deeply with his authenticity and the way his lyrics hit close to home. From bangers to introspective anthems, he’s got something for everyone.

But this is just the beginning. yaboipepeGRIZZLY is cooking up new music that will take his sound to the next level, and you won’t want to miss it. Keep your eyes peeled for upcoming drops and exclusive content—you’re in for a ride that’ll leave you wanting more.

For those already tuned in, stay locked in and join the movement. yaboipepeGRIZZLY is here to stay, and this journey is just getting started. Keep vibing, keep supporting, and stay ready for what’s next

UNDERGROUND ARTIST 🐻🔥, NEW DROPS EVERY WEEK 🎧,  📩 COLLABS & REPOSTS

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Weekly takes on real estate, finance, business, trending topics, sports & life — unfiltered.

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

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FOR MORE EPISODES AND CATHERINE'S FREE BOOK, VISIT
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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

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