I make music for fun. Every year or so, we get drunk & record something.

EmcE is an unsigned  artists from Daytona, FL. Started as a young teenager from the "projects" with one dream....scoring a record deal and Making it into the Music Industry...

Lava Flame was born Ashley Hall May 22nd in Cleveland, Ohio. Lava Flame is a talented multi genre songwriter and explosive performer of several different musical genres specializing in Rap/Hip Hop/R&B/Pop/Neo- Soul. She is also a songwriter of Rock, Country, Reggae, Dance Hall, Techno, Gospel, and Poetry.  Lava has been called The Hottest Thing On Earth. By so many of her family, friends and fans because of her vast array of musical genus, original style and clever wordplay . Lava is gifted at painting a lyrical picture of experiences she has encountered throughout her life and others around her. Not only does she give people something to relate to through music but she has her own lane that lets you know you can have class and be aggressive with out getting out of character. She has a smooth but aggressive ear catching delivery that says she means business, but also she puts on a dynamic but super sexy stage performance that anyone would want to witness. One of my favorite quotes is " You can't cry over spilled milk". Lava Flame is truly one to keep an eye out for as she gives you an inside of her experiences with her struggles, love life, family life, accomplishments, failures, the good, the bad, the ugly, and the systemic problems within our inner city, our state, our country, and our global community. Lava is by far new to the music scene. As a child she was influenced by her grandma who would tell her to sing and dance for all of their family members and family friends , hence she sang in multiple choirs as early as five years old.  She would go on to do performances in school talent shows and school plays. It wasn’t long after that she set her sights on becoming a major artist as well as, “a lyrical inspiration” to the music industry. Lava wrote her first song at age 13, a song that had the entire neighborhood reciting it. In her young career, Lava was requested to perform at weddings, funerals, parties, festivals, block parties, and many showcases. She has brought an entire auditorium and neighborhood to tears with her meaningful song on the tragedies and violence of our inner city. Lava would battle other artist in school in the cafeteria, gym room, and hallways. Sometimes even for money. Some students would even cut class just to see Lava battle others. Lava was known for freestyles so profoundly that people would say it sound written. Lava feels certain that music is her gift to the world. Today Lava understands that dedication is the key to life’s successes. She has been reinvented; mind, body, and soul and has bravely taken the journey from a struggling family of 12 brothers and sisters, growing up in a struggling home that at times had no lights, no gas, no water, and suffering from depression and leaving behind all of the negative baggage that it carried,  When asked what was her motivation; Lava states that she had very low self-esteem because she had been told most of her life that she would fail at everything she tried do and that she would amount to nothing. “I want to be an inspiration to all who aspire to be more than what people expect of them. I want to be a inspiration for a positive change now and in the future. I want people to believe in themselves even when others don't believe in them. I want to grow to be a better person, writer, and entertainer and take the necessary actions to see that these things manifest with in our communities. I believe in myself and I believe in our youth and music is a big influence that can help make that change.”  Lava could very well be an instrument for a positive transition in the lives of the youth.  Lava Flame is the voice of powerful influence and inspiration for new direction in our culture. Talented, Confident, and aggressive, this is one artist who will make a special and effective impact on the music industry. This artist has paved a new path and made a lane of her very own.  Keep your eyes and ears open; this is surely one you won’t want to miss. 

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Beatport | Global House Essential
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*PROMOTIONS*
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STORY:
Global Music Records is the main label of Global Music Group, founded in 2024.
We’re on the hunt for new music and fresh talent, guiding artists step by step through the release process, and equipping them with the right tools to shine across digital stores.

🌐 Website: https://globalmusicrec.com/

🔗 LinkTree: linktr.ee/global_music_records

📧 Email: info@globalmusicrec.com

👤 Manager: Mark Robin Sulik

Some stories birthed and illustrated in the hood never leave city limits. And for some, music is more than just an outlet. It's an escape. Born and raised in North Minneapolis, Mac Irv’s gift for rhyming began at an early age, most of which he learned from his grandfather along with living across the street from Cornbread Harris, father of Grammy award winning producer Jimmy Jam. At 9 years old, Mac Irv started a rap group and was making rhymes in his basement.

His gift for music went undisclosed for many years as his talent for basketball required a full commitment. After receiving a scholarship to the University of Minnesota, Mac Irv exceeded athletic expectations, placing him as an All-Big Ten Player from 2006-2008. Graduating with a degree in Business Marketing, the Gopher player's athletic ability was unknowingly deteriorating slowly. His professional career overseas was eventually cut short after a serious hip injury. Shortly after at the age of 25, Mac Irv became a father to a baby girl. Despite battling depression while simultaneously taking on new responsibilities of parenthood, Mac Irv’s passion for music was soon reignited.

With support from his Pilot Life Team Tre Adams and producer Willie Wonka, Mac Irv developed smooth, quick rap lines and metaphors reflecting his experience on the Northside, the ups and downs of relationships, and lessons extracted from sports. Things quickly progressed and his career as an artist was solidifying. 

“Got Me Open” was released on Youtube as his first single, but it was “Hometown” that allowed him to ultimately represent for Minnesota, embodying the nickname, “Hometown Hero”. In 2014, Mac Irv toured with Rhymesters artist Prof and his single “The Cycle” was nationally featured on MTV Jams. During that same year, Irv was selected to perform at Soundset, in company with Nas, Wiz Khalifa, and 2 Chainz. 

Continuing to be a voice for his community, his loyalty for Minneapolis is undimmed. After several projects and local shows consistently selling out, Mac Irv’s ambitions brought him to perform at South by Southwest. His mixtape, "Sincerely Mac Irv” was featured on DatPiff and received an immense amount of feedback from his fans - which are known as his “fam base”. 

Exposing disparities in his neighborhood through lyrics, Mac Irv has earned a place in the Hip Hop arena of Minneapolis. Heavily affected by death and incarceration of friends throughout the years, he continues to persevere through the oppression that confronts his community by inspiring a little bit of everyone.

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