Send us your demos for Friends & Family Records! fandfdemos@gmail.com

Whoever would have thought that hip-hop would go from ultra-lyrical and pivotal to on a hospital bed in critical? Back in the day you had to be unique and creative, now if you mimic you are major. Well at least that’s the case in the mainstream. True emcees are like precious gems, because they’re born underground.  One listen to Cheech Bundy and you’ll catch feelings of nostalgia. Nostalgia, not from a dated sense, more so a reflection of those elements that are missing in the mainstream. He is an artist who found a mesh between neo and classical. Cheech Bundy’s work can easily appeal to a broad audience of hip hop lovers, from purists of old to youthful souls.

For him to have found this medium he would have to be a student of the culture. Most graduates of esteemed schools find ways to give back to their respective school. Graduates of Ivy League schools who become successful usually contribute something back to their alma mater. Cheech Bundy’s Boom Bap Rap Project is an audio contribution to the university of hip hop. This project is a beautiful ode to the purity of raw 90’s lyricism.  It’s a reflection of the vibe that infused the music and era Cheech experience coming up. In a sense it’s visiting the essence of Cheech’s childhood.

@chancetherapper
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