Name: Context Is Currency by Brendt Petersen
Duration: 16 min 49 s
Description: In the Age of AI, knowledge has become commoditized and universally accessible, no longer serving as a competitive advantage. Instead, context, comprising proprietary processes, guiding principles, organizational culture, and especially the tacit expertise of employees is the new scarce and valuable currency.

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AI rollouts rarely fail because the model is incapable. They underperform because the context we feed the model is messy. Every interaction rides on a signal path—prompts, retrieved text, policies, tool traces, and prior turns. When that path is cluttered with filler, duplicates, or outdated information, the model focuses on the wrong things. That waste is contextual noise. The remedy isn’t a bigger prompt or a larger model; it’s less, but better, context. Treat tokens like a budget, not a landfill.

Contextual Noise: Why Your AI Is Tired

In the Age of AI, knowledge has become commoditized and universally accessible, no longer serving as a competitive advantage. Instead, context, comprising proprietary processes, guiding principles, organizational culture, and especially the tacit expertise of employees is the new scarce and valuable currency.

Context Is Currency

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Context Is Currency

Brendt Petersen

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