Anyone can produce content, but how do we produce content that matters? Focus on purpose! Melanie Fawcett, a creative director and storyteller, spent some time with us to discuss the era of "mobile thought leadership", how to connect with users who are at the point of choice, and shifting our perspective from "creating" per se to "documenting". One major takeaway we had: Vanity stats = numbers while engagement = people. Preach!

You can connect with Melanie on Facebook under her name, Melanie Fawcett.

Brilliance: Leadership Learning

19: Creating Purpose-Driven Content, with Melanie Fawcett

At GE, learning is synonymous with leadership. In the Brilliance: Leadership Learning podcast, host Chantelle Nash and other members of Crotonville, GE's premier global learning institute (established in 1956) explore topics essential to individual and organizational development, connecting with influential leaders and experts along the way to share ideas, reflect, and bring us all to success in a rapidly changing world. 

A BrilliantYOU™  podcast
© 2016 General Electric Company