Robert Glazer started an affiliate marketing agency called Acceleration Partners in 2007. Glazer never took outside capital and grew Acceleration to almost $28 million in sales before he sold a majority interest to Mountaingate Capital in 2020. 

This is the second installment of a two-part interview with Glazer (grab part one here: https://builttosell.com/radio/episode-325/). In this episode, we ask him to wear his acquirer’s hat. Glazer has spoken with more than one hundred owners in the last couple of years and speaks passionately about the “unforced errors” owners make when negotiating with an acquirer.

Specifically, you’ll learn how to:
• Know the “market-clearing” values in your industry.
• Decipher between interest and value.
• Present your financials to a buyer.
• How not to answer the question, “how much do you want for your business?”.
• Avoid the “Annie Syndrome”.
• Create competition for your business.

Built to Sell Radio

Ep 326 Robert Glazer - Inside the Mind of an Acquirer

Built to Sell Radio is a weekly podcast for business owners.  Each week, we ask a recently cashed out entrepreneur why they decided to sell, what they did right and what mistakes they made through the process of exiting their business.  Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.  