Where are the tensions in the climate science community driving research and real-world policy impact? Listen to Jason Mitchell discuss with Professor Adam Sobel, Columbia University, about what the tropics and wet bulb temperature mean in the context of climate change; how to think about the trade-offs between the applied and theoretical sides of science; and why we need to rethink the social responsibility of climate scientists.

A Sustainable Future: Prof. Adam Sobel, Columbia University

What does it mean to be an innovator and early adopter in sustainable aviation? Listen to Jason Mitchell discuss with David Morgan, easyJet COO, about how aviation is undergoing its own energy transition; the factors driving easyJet’s decarbonisation ambitions; and why it’s vital that airlines like easyJet keep pushing the envelope on technological innovation.

David Morgan, easyJet COO, on Aviation’s Sustainability Revolution

How is the Loan Programs Office providing unprecedented amounts of capital for clean energy innovations? Listen to Jason Mitchell discuss with Jigar Shah, US Department of Energy Loan Programs Office Director, his $215 billion mandate in commercialising clean energy innovations, how these technologies align with US energy security goals and climate commitments, and what the multiplier effect of LPO financing could mean for private sector investment.

Jigar Shah, DOE Loan Programs Office Director, as the US Department of Energy’s $215 billion Man

What’s the role of an influencer in the effort to address climate change? Listen to Jason Mitchell discuss with Assaad Razzouk, CEO of Gurīn Energy, about what’s at stake in the fight for climate action, how to think about the energy transition in the context of this year’s global electoral cycle, and, of course, why we need more angry clean energy people.

Assaad Razzouk, Gurīn Energy CEO, on Why the World Needs Angry Clean Energy People

Can human capital drive portfolio returns? Listen to Jason Mitchell discuss with Professor Dan Ariely, Duke University, about what a human capital factor looks like; how incentives and the basic idea of “feeling valued “are fundamental drivers behind employee motivation; and why human capital can represent an overlooked source of alpha.

Professor Dan Ariely, Duke University, on Investing in Human Capital

Is ESG a “hopeless muddle”? Listen to Jason Mitchell discuss with SEC Commissioner Hester Peirce, about free markets and free minds; climate and ESG disclosures; the implications of Loper Bright on the Chevron Doctrine and agency authority; and the merits of financial innovation in crypto versus ESG.

SEC Commissioner Hester Peirce on Green Regs and Spam

We are delighted to welcome two distinguished faculty members to join us on today's podcast episode.

Our first guest on today’s episode is Prof. Bryan Bollinger, Professor of Marketing and George A. Kellner Faculty Fellow at the Leonard N. Stern School of Business, New York University. In addition to his faculty role, Prof. Bollinger serves as the Academic Director of Doctoral Education, where he leads and shapes the next generation of academic leaders in marketing.

Prof. Bollinger's research has been featured in leading academic journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, American Economic Journal: Economic Policy, and Nature. His work has also been highlighted by prominent media outlets such as The Economist, NPR, The New York Times, and Harvard Business Review. Professor Bollinger earned his BA and BE in Engineering from Dartmouth College, followed by an MA in Economics and a PhD in Marketing from Stanford University.

Our second guest for this episode is Prof. Kelley Gullo Wight. Professor Kelley is the Boston Scientific Pre-Tenure Scholar and Assistant Professor of Marketing at Kelley School of Business at Indiana University. She holds a Ph.D. in Marketing from Duke University and specializes in experimental research on how time and close relationships influence consumer behavior and well-being. Her work has been published in top marketing journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy & Marketing.

In this episode, both faculty members will share valuable insights from their research study on the topic, "Can Social Media Messaging Help Save Our Environment?"

Social media is a powerful tool for promoting prosocial behaviors like energy conservation, helping address climate change. This study explores how social media can effectively encourage energy-saving actions, focusing on two key factors: the recipient's connection to the sender and the use of social proof in messages. Through a large-scale energy campaign and a controlled experiment, it finds that messages from affiliated groups with social proof appeals are significantly more effective, highlighting the environmental benefits of strategic social media use.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Bryan Bollinger and Prof. Kelley Gullo Wight have graciously granted permission to share insights from their research, "Can Social Media Messaging Help Save Our Environment?" on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Can Social Media Messaging Save Our Environment? Unlocking Research Insights

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सिर्फ दो मिनिट में इंस्टेंट पिज़ा सॉस की रेसिपी

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our past and upcoming podcasts, please click here:https://www.deepakbbhatt.com/businesstalk

Can Social Media Messaging Save Our Environment? Unlocking Research Insights

Business Talk

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