สมุดพก ชวนสำรวจว่าเจเนอเรชันสำคัญอย่างไร ผ่านการทดลองด้านพฤติกรรมศาสตร์พร้อมคำอธิบายว่า ความไม่ลงรอยกันระหว่างวัยมาจากไหน กรอบความคิดแต่ละเจเนอเรชันเป็นอย่างไร และหากต้องการเปลี่ยนแปลง จะตั้งคำถามคุณค่าที่เรายึดถือไว้อย่างไรดี

สมุดพก EP.13 ทางลัดสมองที่ทำให้ 2 เจเนอเรชันเห็นต่าง

สมุดพก ชวนคุยว่าด้วยเรื่องเทรนด์ เพราะอะไรเราจึงปล่อยให้ตัวเองไหลตามเทรนด์โดยที่บางครั้งอาจไม่รู้ตัว จนทำให้เกิดความกลัวจนผลักให้เกิดพฤติกรรมที่ ‘ห้ามพลาด’ อยู่หลายครั้ง พร้อมเทคนิค 3 คิดให้ลองจัดการ ประเมิน และมองเห็นว่าความต้องการที่แท้จริงของเราคืออะไรกันแน่

สมุดพก EP.14 ยั้งตัวเองอย่างไรให้ไม่ไหลตามเทรนด์

สมุดพก เอพิโสดนี้ชวนทำความเข้าใจการเป็นที่รักด้วยหลักพฤติกรรมศาสตร์ ว่าแท้จริงแล้วการเป็นที่รักสามารถแสดงออกด้วยพฤติกรรม (Likability) ตั้งแต่ระดับบุคคล สังคม หรือในวงกว้างอย่างโซเชียลมีเดีย ก็สามารถขยายพลังบวกให้คนอยากเข้าใกล้ อยากติดตามมากขึ้น โดยที่ไม่ลืมความจริงข้อที่ว่า ความชอบเป็นเรื่องปัจเจก และเราไม่สามารถทำให้ทุกคนบนโลกนี้ชอบเราได้

สมุดพก EP.15 วิธีสร้างพลังงานดี ให้เป็นที่รัก เป็นที่ชื่นชอบ

สมุดพก ชวนมองการฝืน ดันทุรัง ด้วยหลักพฤติกรรมศาสตร์ ว่าเหตุผลที่มนุษย์มักบอกตัวเองในการฝืนทำบางสิ่งบางอย่าง ทั้งที่เห็นปลายทางว่าจะมีผลเสียมากกว่าผลดีคืออะไร และหากต้องการหยุดฝืน จะมีแนวคิดอะไรที่จะทำให้การหยุดทำกลายเป็นอีกทางเลือกหนึ่งของการไปต่อ

สมุดพก EP.16 เช็กตัวเอง เลิกฝืนทำในสิ่งที่ไม่ใช่

สมุดพก เอพิโสดนี้พาไปรู้จักทางลัดทางความคิดที่มีต่อเงิน ตั้งแต่การหามาได้ การใช้จ่าย และการเก็บออมรักษา ซึ่งทั้งหมดล้วนมีกับดักกั้นไว้ไม่ให้เรา ‘รวย’ อย่างที่ต้องการ

สมุดพก EP.17 เช็กบัญชีในใจ อะไรทำให้รวยขึ้นหรือจนลง

เบื่อเจ้านาย เซ็งเพื่อนร่วมงาน อยากลาออก สมุดพกเอพิโสดนี้อาจเหมาะกับคุณ! สมุดพกเอพิโสดนี้ชวนทำความรู้จัก Job Crafting วิธีการคราฟต์มุมมองความคิดจนถึงพฤติกรรมที่จะนำไปสู่การตั้งคำถามกับตัวเองว่า งานที่ทำอยู่นั้นสอดคล้องกับคุณค่าและเป้าหมายของตัวเองอย่างไร และจะออกแบบ ‘แกะสลัก’ อย่างไรให้งานที่วันหนึ่งเคยรัก กลับมารักได้เหมือนเดิม

สมุดพก EP.18 Job Crafting ออกแบบความคิดให้กลับมารักงานมากขึ้น

สมุดพก เอพิโสดนี้พาไปทำความรู้จัก Toxic อย่างรอบด้าน ตั้งแต่พฤติกรรมแบบไหนที่เรียกว่า Toxic, ลักษณะของคน Toxic เป็นอย่างไร, ความคิดและพฤติกรรมเหล่านั้นมาจากไหน, อยากแก้นิสัย Toxic ทำอย่างไร และเมื่อต้องเจอกับคนหรือความสัมพันธ์ที่เป็นพิษจะรับมืออย่างไร เพราะบางความสัมพันธ์ก็ไม่อาจหลีกหนี และที่สำคัญคนคนนั้นอาจไม่ใช่ ‘คน’ ที่ Toxic แต่เป็นเพียงบางอย่างของเขาเท่านั้น

สมุดพก EP.19 รับมือ Toxic Relationship เอาตัวรอดจาก Toxic People

สมุดพก EP.20 ชวนทุกคนทำสิ่งที่ตั้งใจไว้ให้เกิดขึ้นจริง ด้วยหลัก C-O-M ซึ่งหมายถึง Capability ความสามารถ, Opportunity โอกาส และ Motivation แรงจูงใจ ที่มักพ่วงมาด้วยเรื่องอารมณ์ที่เป็นตัวแปรสำคัญ จะมีเทคนิคอย่างไรในการจัดการ C-O-M แต่ละตัว ให้เราสามารถฝึกสร้างกล้ามเนื้อความตั้งใจทีละน้อย จนนำไปสู่การมัดมือตัวเองให้ลงมือทำได้สำเร็จ

สมุดพก EP.20 C-O-M เทคนิคมัดตัวเองให้ลงมือทำสำเร็จ

We are delighted to welcome two distinguished faculty members to join us on today's podcast episode.

Our first guest on today’s episode is Prof. Bryan Bollinger, Professor of Marketing and George A. Kellner Faculty Fellow at the Leonard N. Stern School of Business, New York University. In addition to his faculty role, Prof. Bollinger serves as the Academic Director of Doctoral Education, where he leads and shapes the next generation of academic leaders in marketing.

Prof. Bollinger's research has been featured in leading academic journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, American Economic Journal: Economic Policy, and Nature. His work has also been highlighted by prominent media outlets such as The Economist, NPR, The New York Times, and Harvard Business Review. Professor Bollinger earned his BA and BE in Engineering from Dartmouth College, followed by an MA in Economics and a PhD in Marketing from Stanford University.

Our second guest for this episode is Prof. Kelley Gullo Wight. Professor Kelley is the Boston Scientific Pre-Tenure Scholar and Assistant Professor of Marketing at Kelley School of Business at Indiana University. She holds a Ph.D. in Marketing from Duke University and specializes in experimental research on how time and close relationships influence consumer behavior and well-being. Her work has been published in top marketing journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy & Marketing.

In this episode, both faculty members will share valuable insights from their research study on the topic, "Can Social Media Messaging Help Save Our Environment?"

Social media is a powerful tool for promoting prosocial behaviors like energy conservation, helping address climate change. This study explores how social media can effectively encourage energy-saving actions, focusing on two key factors: the recipient's connection to the sender and the use of social proof in messages. Through a large-scale energy campaign and a controlled experiment, it finds that messages from affiliated groups with social proof appeals are significantly more effective, highlighting the environmental benefits of strategic social media use.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Bryan Bollinger and Prof. Kelley Gullo Wight have graciously granted permission to share insights from their research, "Can Social Media Messaging Help Save Our Environment?" on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Can Social Media Messaging Save Our Environment? Unlocking Research Insights

This episode explores how subtle behavioral cues can influence decision-making, enhance productivity, and drive meaningful outcomes in the workplace. Don't miss this insightful discussion on the power of behavioral science in transforming organizational dynamics!

Prof. Hengchen Dai, a faculty member at UCLA Anderson School of Management, specializes in judgment and decision-making, leveraging data analytics to boost employee motivation and customer engagement. She co-directs the UCLA Health-Anderson Nudge Unit, applying behavioral science to improve clinical quality. With extensive publications in top journals and accolades like the APS Fellow and Janet Taylor Spence Award, Prof. Dai teaches across various MBA programs, focusing on applying research insights to real-world experiences. She holds a Ph.D. from the University of Pennsylvania and dual degrees from Peking University.

In this episode, Prof. Dai will share valuable insights from her research, "Behavioral Nudges: How Small Changes Can Drive Big Impact in Organizations."

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Hengchen Dai has graciously shared insights from her research, "Behavioral Nudges: How Small Changes Can Drive Big Impact in Organizations," on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Behavioral Nudges: Prof. Hengchen Dai Reveals How Small Changes Transform Organizations

We are delighted to welcome Dr. Bruce D. Perry, Principal of the Neurosequential Network and a Professor (Adjunct) at the School of Allied Health, Human Services, and Sport at La Trobe University, Australia.

In this episode, Dr. Bruce D. Perry will provide profound insights from his acclaimed book, What Happened to You?: Conversations on Trauma, Resilience, and Healing.

What Happened to You? by Oprah Winfrey and Dr. Bruce Perry offers a powerful shift in understanding trauma, resilience, and healing. Instead of asking, “What’s wrong with you?”, this book encourages us to ask, “What happened to you?”—unlocking a deeper understanding of our behaviors and emotions. Through personal stories and expert insights, Oprah and Dr. Perry explore how early experiences shape us, offering a path to self-awareness, resilience, and transformation. This book will change the way you see yourself and others, opening the door to healing and growth.

Dr. Bruce D. Perry, a leading expert in children's mental health and neuroscience, has spent over 30 years studying the effects of trauma, abuse, and neglect on the developing brain. He co-authored the bestselling books The Boy Who Was Raised As A Dog and Born For Love with Maia Szalavitz and collaborated with Oprah Winfrey on What Happened to You?, a global bestseller translated into 26 languages. Dr. Perry has held key academic roles at the University of Chicago, Baylor College of Medicine, and Northwestern University. He pioneered the Neurosequential Model©, a groundbreaking approach integrating neuroscience into clinical practice, education, and caregiving. His work has influenced policies and programs worldwide, helping millions. A trusted advisor in major youth trauma incidents, he has provided expert consultation on crises like the Waco siege, Oklahoma City bombing, and Sandy Hook shootings. With over 500 scholarly publications, he has earned prestigious honors, including the NAMI Scientific Research Award and the Kohl Education Prize.

Dr. Perry’s expertise has been widely featured in media outlets such as 60 Minutes, CNN, and The Oprah Winfrey Show, as well as in acclaimed documentaries and print media, including The New York Times and Rolling Stone. He holds both M.D. and Ph.D. degrees from Northwestern University and completed his psychiatry residency at Yale University.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Bruce D. Perry has generously shared profound insights from his book, “What Happened to You? Conversations on Trauma, Resilience, and Healing,” during his appearance on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

What Happened to You? Dr. Bruce D. Perry on Trauma, Resilience & Healing

Prof. Wendong Li shares valuable insights from his research on the "Genome-Wide Association Study of Occupational Creativity and Its Relations with Well-Being and Career Success," exploring the genetic and psychological factors influencing creativity in the workplace.

Professor Wendong Li, an award-winning researcher and educator from The Chinese University of Hong Kong, specializes in proactivity across leadership, work design, and well-being. His work explores how individuals not only adapt to but actively shape their environments, examining personality, genetics, and workplace dynamics. His research has been featured in top journals like PNAS, Journal of Applied Psychology, and The Leadership Quarterly and has received prestigious awards from the Academy of Management and the Society for Industrial and Organizational Psychology.

Beyond academia, his insights have been covered by The Economist, USA Today, The Washington Post, and more. He serves as Associate Editor for Journal of Occupational and Organizational Psychology and holds editorial roles in leading management journals. Currently, he is editing a special issue in Journal of Organizational Behavior and collaborates with instats.org to advance research methodologies in organizational science.

Dr. Wendong Li earned his PhD from the National University of Singapore and has been a visiting scholar at the Rotman School of Management, University of Toronto, and the Carlson School of Management, University of Minnesota.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Wendong Li has generously shared profound insights from his research on "Genome-Wide Association Study of Occupational Creativity and Its Relations with Well-Being and Career Success," during his appearance on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Can Your Genes Predict Career Success? Prof. Wendong Li on Creativity & Well-Being

Prof. Richard Nisbett, Theodore M. Newcomb Distinguished University Professor Emeritus of Psychology and Research Professor Emeritus at the Research Center for Group Dynamics, Institute for Social Research, University of Michigan, shares insights from his widely acclaimed book, The Geography of Thought: How Asians and Westerners Think Differently.

In this thought-provoking work, Prof. Nisbett explores the fundamental cognitive differences between Eastern and Western cultures, shedding light on how history, philosophy, and social structures shape the way people perceive, reason, and make decisions. His insights offer valuable perspectives on cultural intelligence, decision-making, and global collaboration.

Prof. Nisbett's research focuses on culture and reasoning, examining fundamental cognitive processes such as induction, statistical reasoning, causal attribution, cost-benefit analysis, and logical versus dialectical approaches to problem-solving. His work explores the extent to which cognitive processes can be trained and the differences between East Asian and Western reasoning styles. Additionally, he has studied awareness of cognitive processes and lay personality theory.

One of Dr. Richard Nisbett’s most influential publications is "Telling More Than We Can Know: Verbal Reports on Mental Processes" (co-authored with T.D. Wilson, 1977, Psychological Review, 84, 231–259). This seminal work, cited over 13,000 times, was the first comprehensive, empirically based argument that many mental processes underlying preferences, choices, and emotions are inaccessible to conscious awareness. Dr. Nisbett and Dr. Wilson asserted that introspective reports reveal only what people think about how they think, rather than how they actually think. This claim sparked debate among cognitive psychologists, with Ericsson and Simon (1980) offering an alternative perspective.

Dr. Richard earned his A.B. in Psychology from Tufts University in 1962 and his Ph.D. in Social Psychology from Columbia University in 1966, where he was advised by Stanley Schachter, alongside fellow students Lee Ross and Judith Rodin.

Dr. Richard Nisbett has received numerous prestigious accolades for his contributions to psychology and social science. He won the Donald T. Campbell Award (1982) and the APA’s Distinguished Scientific Contributions Award (1991). Elected to the American Academy of Arts and Sciences (1992) and the National Academy of Sciences (2002), he also received the William James Fellow Award (1996) and the Oswald-Külpe Award (2007). His impact was further recognized with the Distinguished Senior Scientist Award (1995) and a Wei Lun Visiting Professorship (1995) at the Chinese University of Hong Kong. Prof. Richard has been honored with the John W. Burgess Honorary Fellowship (1964), University Fellowship (1962-1963), President’s Fellowship (1963-1965), and NSF Fellowship (1965-1966). In 2021, Stanford University recognized him among the World's Top 2% Scientists.

In an interview with The New York Times, Malcolm Gladwell stated, "The most influential thinker in my life has been the psychologist, Richard Nisbett. He basically gave me my view of the world."

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Richard Nisbett generously shared profound insights from his widely acclaimed book, “The Geography of Thought,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.
All content is © 2025. All rights reserved.

How Asians and Westerners Think Differently? Prof. Richard Nisbett Explains

Prof. Sebastiano Massaro, Associate Professor at Surrey Business School shares valuable insights from his research, "Decoding Organizational Neuroscience: Mapping the Frontiers of a New Discipline."

Prof. Massaro is also a Surrey Fellow affiliated with the Centre for the Digital Economy, the Centre for the Future of Work, and the Institute for People-Centred Artificial Intelligence.

Prior to joining Surrey, he was an Assistant Professor of Behavioural Science at Warwick Business School and co-directed the Global Research Priority in Behavioural Science at the University of Warwick. A trailblazer in the field of Organizational Neuroscience, Dr. Sebastiano co-founded and is the current programme chair of the Organizational Neuroscience and Biology  (NeuB) Interest Group at the Academy of Management.

Dr. Sebastiano’s research is both theoretically and methodologically focused on defining the scholarly frontiers of organizational neuroscience. Empirically, he explores how affect and cognition interact in decision-making contexts - ranging from moral to strategic and interpersonal decisions - with a particular emphasis on the healthcare sector, where he also applies AI-driven approaches.

Dr. Massaro holds the first-ever PhD in Management Science from the UCL School of Management. He also earned degrees in Neuroscience from the University of Trieste and the International School for Advanced Studies (SISSA), as well as in Neuroimaging from the University of Edinburgh. His work has been published in leading journals including Nature Biotechnology, The Lancet, Journal of Personality and Social Psychology, and Organizational Research Methods. Prof. Sebastiano has received multiple awards for both his research and teaching, and his work has been featured in international media.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Sebastiano Massaro has generously shared profound insights from his research on "Decoding Organizational Neuroscience: Mapping the Frontiers of a New Discipline," during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

All content is © 2025. All rights reserved.

Decoding Organizational Neuroscience: Prof. Sebastiano Massaro on the Brain Behind Business

รายการ สมุดพก ซีซันนี้พูดคุยกันเรื่องการทำงาน เพื่อคนทำงาน โดยเริ่มจาก EP.21 ที่ว่าด้วยเรื่องความคิดสร้างสรรค์ว่าคืออะไร มีความสำคัญอย่างไร และเมื่อเจอภาวะความคิดสร้างสรรค์ถึงทางตัน เราจะมีวิธีบริหารสมองและฝึกความคิดอย่างไรให้ฝ่าทางตันนั้นได้

สมุดพก EP.21 สมองตัน คิดงานไม่ออก 3 วิธีเอาชนะ Creative Block

รายการ สมุดพก EP.22 ขอเสนอวิธีการจัดการประชุมให้มีประสิทธิภาพและมีความเป็นมืออาชีพ จากทั้งมุมมองของผู้จัดการประชุม ที่สามารถช่วยออกแบบการประชุมให้ได้ผลลัพธ์ที่ต้องการ และผู้เข้าร่วมประชุม ที่จะต้องรู้บทบาทหน้าที่ของตัวเอง เพื่อให้การประชุมสร้างสรรค์และบรรลุวัตถุประสงค์ร่วมกัน

สมุดพก EP.22 เทคนิคการประชุมให้มีประสิทธิภาพอย่างมืออาชีพ

สมุดพก EP.23 ชวนพิจารณาว่าในสถานที่จำกัดที่มีโอกาสเจอคนเคยรัก เราจะจัดการความคิดและพฤติกรรมของเราอย่างไรได้บ้าง เพื่อไม่ให้ใจที่พังกระทบการทำงานและชีวิตที่เหลืออยู่ของเราไปด้วย

สมุดพก EP.23 รักษาอาการใจพัง เมื่อต้องเลิกกันในที่ทำงาน

สมุดพก EP.24 พาไปเข้าใจคนแต่ละเจเนอเรชันว่าเขามองตัวเองอย่างไร เขาคิดว่าคนอื่นมองเขาอย่างไร และให้ความหมายเกี่ยวกับงานอย่างไร ทั้งหมดแสดงออกผ่านวิธีคิดและพฤติกรรม ซึ่งถ้าเราเข้าใจเบื้องหลังที่มาเหล่านี้แล้วจะสามารถออกแบบวิธีการในการสร้างแรงจูงใจให้คนแต่ละวัยทำงานได้มีประสิทธิภาพที่สุด

สมุดพก EP.24 เบื้องหลังความหมายและความเชื่อเรื่องงานของคนต่าง Gen

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

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New tracks tagged #BehavioralScience