Dr. Deval Kartik, Senior Case Study Writer at HEC Paris in Doha, shares valuable insights from her research titled “Mastering the Case Study Method: Writing, Evaluating, and Driving Impact.”

Dr. Deval is an academic with two decades of multicultural teaching experience. Before transitioning to full-time academia, she spent a decade in education and training. Her strength lies in interdisciplinary learning, which she effectively integrates into the diverse courses she teaches. Drawing from methods such as Participatory Rural Appraisal, she applies research techniques to generate consumer insights. Additionally, her consulting experience allows her to incorporate design thinking into the brand communication sphere.

She encourages students to think differently and beyond conventional boundaries, enabling them to explore multiple approaches to problem-solving. This approach helps her facilitate subjects effortlessly across students from various disciplines and cultural backgrounds. Applied research is her passion, and she enjoys writing case studies published by The Case Centre. She is on the Regional Advisory Council of the Case Centre for the Middle East Region.

Dr. Deval earned an MBA in Marketing from the Institute of Management Development and Research, Pune, India, and completed a Ph.D. in Marketing at Anglia Ruskin University, Cambridge, UK. 

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From Classroom to Boardroom: Dr. Deval Kartik on the Power of Case Study Method

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