Professor Dante Donati, esteemed faculty member in the Marketing Division at Columbia Business School offers valuable insights from his research, “The Cost of Banning TikTok: Implications for Digital Advertising.”

His research spans a range of empirical topics in Marketing and Economics, with a focus on the impact of information and communication technologies (ICTs) on economic, political, and social outcomes. He also works on methodologies for conducting surveys and experiments on social media and leads large-scale randomized evaluations of social and behavior change communication campaigns.

Dr. Donati has collaborated with global institutions such as the World Bank, the Bill & Melinda Gates Foundation, and various nonprofit organizations. He is also the co-creator of Virtual Lab, an open-source platform for online surveys and social media campaign evaluation. Dr. Donati holds an M.Sc. in Economics with great distinction from Bocconi University, and a Ph.D. in Economics, Finance, and Business - also with great distinction - from Pompeu Fabra University.

The full paper is available at the following link: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5177746

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What Happens to Digital Ads If TikTok Gets Banned? Prof. Dante Donati Explains

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