VΔYΔ is the creation of 22 year old designer, innovator, and photographer John Moran aiming to combine positivity, escapism and a live free lifestyle in an original way with its island themed pieces. John's idea for the brand was inspired by spending his summers on the beaches of Cape Cod Massachusetts and his passion for encouraging others to live positive and stress free lives . Soon after taking up photography as a hobby he started selling VΔYΔ's Endless Summer iphone case, which is a collection of three photos he took on Cape Cod and Nantucket Island. Since then VΔYΔ has developed into a huge global presence, including thousands who have hashtagged the popular phrase #VayaLiveEasy on their photos on social media. VΔYΔ has already taken on over 1,000 hardworking ambassadors globally (and growing) that continue to help contribute to the brand's growth. Their island inspired jewelry and clothing have exploded into retail stores and boutiques alike in the US and can be seen on locals and celebrities walking the beaches of tropical destinations around the world. 

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