The world is filled with smart things, but are they really smart or is it just smart marketing? Smart things use big data but it is the smart people who analyse it that makes it smart.
This podcast shares ideas about what smart marketing is and what AI and ML can do to support it.
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C3Centricity

Are Smart Things Really Smart or is it Just Smart Marketing?

Are smart things really smart or is it just smart marketing?

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Are smart things really smart or is it just smart marketing?

Marketing Deep Dives by Denyse