This episode for CPG CEOs and CMOs outlines a five-step process to boost high-quality website traffic and customer engagement. 

It emphasises a data-driven approach, using analytics to personalise marketing efforts and leveraging content marketing, SEO, and social media. 

The discussion stresses the importance of measuring key performance indicators (KPIs) to optimise strategies and achieve a positive return on investment (ROI). 

Personalisation, driven by data analysis, is highlighted as crucial for attracting and retaining consumers in today's competitive digital market. 

The ultimate goal is sustainable growth through enhanced consumer loyalty and brand strength. 

Several successful companies are used as inspiring and useful examples of implementing these strategies effectively so the listener can make an immediate impact on their business.

Boosting High - Quality Traffic & Customer Engagement

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Boosting High - Quality Traffic & Customer Engagement

Marketing Deep Dives by Denyse