This episode provides a comprehensive guide to crafting effective, consumer-centric mission statements. 

It emphasises the importance of understanding consumer needs, using clear language, setting specific goals, and aligning the statement with company values. 

The guide offers a five-step process for developing such statements, including market research and establishing measurable objectives. 

Examples of consumer-centric mission statements from various companies are provided to illustrate successful implementation. 

Finally, the text encourages readers to assess and update their own mission statements for improved business performance.

Customer - Centric Mission Statements  A Guide To Success

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Customer - Centric Mission Statements A Guide To Success

Marketing Deep Dives by Denyse