This episode of Marketing Deep Dives by Denyse explores the advantages and disadvantages of implementing a customer-first business strategy. 

Advantages include improved customer satisfaction, increased sales, enhanced brand reputation, and better decision-making, illustrated through examples like Amazon, Apple, and Zappos. 

However, disadvantages include increased costs, a potential short-term focus, difficulty measuring success, and the challenge of balancing customer and business needs, as Southwest Airlines, Kodak, and McDonald's have demonstrated. 

The discussion concludes with recommendations for companies considering this approach. 

Denyse emphasises the need for a thorough assessment, clear metrics, employee training, interdepartmental collaboration, and a long-term perspective. 

Denyse shares several examples of companies that have successfully adopted a customer-first strategy for further inspiration, such as Salesforce and Airbnb.

Customer - First Strategies  Advantages & Disadvantages

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé