This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, despite having fewer resources. It substantiates this claim by presenting compelling case studies from both the technology and consumer packaged goods sectors, such as Stripe, Zoom, Chobani, and Kind Snacks. The analysis of these examples reveals key winning strategies centered on focusing on specific problems, leveraging new technologies, creating new categories, building authentic connections, and maintaining quality during growth. The session serves as an implementation guide, offering practical steps and success metrics for mid-sized companies aiming to not just compete, but to truly outperform their larger rivals by prioritizing agility, focus, and customer understanding.

How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories

Marketing Deep Dives by Denyse