This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. 

The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric behaviour, and continuously monitoring and improving the strategy's effectiveness. 

Denyse shares examples of a customer-first approach to effectively illustrate how to guide an organisation through significant strategic changes. 

In conclusion, she suggests that CPG executives cultivate a company culture prioritising customer satisfaction.

Igniting Customer - First Culture: A 7 - Step Roadmap for CPG

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Igniting Customer - First Culture: A 7 - Step Roadmap for CPG

Marketing Deep Dives by Denyse