This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. 

It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. 

The discussion details five key rules for effective observation: attentiveness, objectivity, and contextual awareness. 

These rules, which Denyse proposes, aim to ensure accurate data collection and insightful analysis, which will ultimately improve products and services. 

The episode also stresses the need for cultural sensitivity in international settings and encourages the sharing of experiences to enhance understanding.

The 5 Rules Of Customer Observation

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé