Understanding the category in which you are competing is as important as knowing your target customers. Your actual, real category may surprise you. This podcast shares the five most important steps so you can do it for yourself.
If you'd rather read the post then click the link: https://c3centricity.com/not-competing-in-category-you-think/

C3Centricity

You're not competing in the category you think your are

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

You're not competing in the category you think your are

Marketing Deep Dives by Denyse