How do you plan and execute a successful crowdfunding campaign? On today’s episode, our guest Marty Lang shares lessons from his own crowdfunding experiences and unpacks the oft-overlooked skills that filmmakers must develop to build a sustainable career (such as PR and marketing). He then explains how to find and grow an audience, defines essential do’s and don’ts of email and social media outreach, and outlines the team members you should recruit before launching your campaign. Marty goes on to discuss how to design your contribution incentives, make an impactful pitch video, and craft effective calls to action. We then explore best practices for maintaining engagement throughout your campaign and end with Marty’s advice to help you get the word out about the films you want to make. Most importantly, Marty guides you through the process of converting people’s interest into action. 

Show notes from this episode:

-Marty Lang on IMDb: https://www.imdb.com/name/nm0485847/?ref_=nv_sr_srsg_0

-Follow Marty on Twitter: @marty_lang

-Send us questions and comments for future episodes: callsheetpodcast@gmail.com

Follow Call Sheet on Social: @callsheetshow

Seed & Spark: https://www.seedandspark.com/

Marty’s Stay With Me Campaign: https://www.seedandspark.com/fund/staywithme#media

www.callsheetshow.com

08. How To Crowdfund For Your Indie Film - Marty Lang, Producer/Director

A podcast by, for, and about below-the-line filmmakers. Call Sheet celebrates the rank and file crew in every department — production, locations, camera, G&E, sound, art, stunts, you name it. In every episode, we talk with a guest about a hands-on topic, straight from their work on the front lines in features, TV, commercials, docs, or digital media.

Whether you're a hungry up-and-comer or a seasoned veteran who just loves production, Call Sheet will give you the insights, stories, and inspiration you need to hone your craft and maximize your contribution. If you work anywhere in physical production, this show's for you.

Call Sheet is co-hosted by line producers Bryce Cyrier & Kiku Terasaki.

www.callsheetshow.com

08. How To Crowdfund For Your Indie Film - Marty Lang, Producer/Director

Call Sheet Podcast