'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

Stream/download The Circus https://mickjenkins.ffm.to/circus.pbt

Raised on the South Side of Chicago, Vic rose to public awareness as a member of the eclectic hip-hop band Kids These Days and founder of the Chicago collective SAVEMONEY alongside Chance The Rapper and other local upstarts Joey Purp and Peter CottonTale. His solo debut mixtape INNANETAPE dropped in 2013, igniting immediate accolades (including a spot on the XXL Freshman cover in 2014), and a fortuitous introduction to Jay Z that led to a record deal with Roc Nation. Mensa went on to help Kanye West pen his esoteric song “Wolves” from The Life of Pablo, drop three critically acclaimed EPs (2016’s There’s A Lot Going On, 2018’s Hooligans, and 2020’s V TAPE) and his debut full length The Autobiography (2017), as well as furthering social causes in his hometown through his nonprofit SAVEMONEYSAVELIFE. In both music and his social activism, Vic challenges the American system responsible for a history of overcriminalization, racial injustice, and issues that affect the lives of people in underserved communities, while showcasing profound levels of consciousness and self-reflection.

mgmt@maxwonders.com

HUES TO BLAME / out now.

www.maxwonders.com

You’re Doing Good l Out Now 
Download at ad.gt/youredoinggood

Isaiah Rashad doesn’t look back. Instead, he never stops moving forward. That’s why the internet has tried so hard to keep up since the Chattanooga, TN-born and Los Angeles-based artist emerged in 2012. After one seismic appearance after another throughout 2013, he formally introduced himself with 2014’s Cilvia Demo. XXL named him among its prestigious “Freshman Class,” while the project earned a rare score of 8.2 from Pitchfork. Just two years later, his full-length debut, The Sun’s Tirade, bowed in the Top 20 of the Billboard Top 200 and closed out 2016 on over a dozen year-end lists, including UPROXX, L.A. Weekly, Inverse, Stereogum, Pop Matters, Pigeons & Planes, Pitchfork, and more. In between sold out shows coast-to-coast and racking up nearly 500 million total streams, he quietly stared down his demons out of the spotlight. By the time he dove back into music, life had changed. The process switched up, so he realigned and linked up with new collaborators such as Kenny Beats. Ready to break a five-year creative silence, he returns with his second full-length album The House Is Burning[Top Dawg Entertainment], including the single “Lay Wit Ya” [feat. Duke Deuce]. While the house is burning, Isaiah’s running forward at full steam once again. Try to catch up.

send beats to : itslacasa@gmail.com

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