Crunk music was never dead, but Memphis rapper Duke Deuce has taken it upon himself to inspire a new generation to tear the club up. With inexhaustible energy and a booming voice, he’s reclaiming the ecstatic subgenre for his hometown, making music as grim as it is gleeful, and turning up all the while. Rapping about harrowing realities and detailing the benefits of his hard-won success, Duke has reached millions of fans who dig his music’s intensity as much as they do the playful dancing (a.k.a. gangsta walking) he does in his videos. With each release, Duke makes the case that crunk is more than music. It’s a way of life. He often bellows his signature ad-lib “WHAT THE FUCK?!” with the force of a wrecking ball—or rather, the force of his own breakout single, “Crunk Ain’t Dead,” a high-octane anthem that earned a remix featuring a few legends of the genre: Lil Jon, Juicy J, and Project Pat. Since signing with Quality Control Music, Duke hasn’t let his foot off the gas, releasing Memphis Massacre [2018], Memphis Massacre 2 [2020], and Duke Nukem [2021]. His highly anticipated forthcoming album, Crunkstar, releases June 17, 2022 via Quality Control Music/Motown Records/Made Men Movement. The project, which highlights Duke’s unique ‘crunk-rock’ sound, boasts hard-hitting singles “Falling Off” [feat. Rico Nasty], “WTF!”, “I Ain’t Worried Bout It”, “Running Out of Love” and “Crunkstarz.” This is crushing crunk music to ring in the next phase of Duke’s worldwide massacre.

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“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

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