In this in-depth conversation, Philip Hansen reflects on the evolving tobacco industry in Europe and across global markets. He discusses the dual forces of strict regulation and rapid innovation, highlighting both the opportunities and challenges they create. Hansen addresses taxation, exclusion from policymaking, the role of harm reduction strategies, and the importance of preserving consumer freedom of choice. He also explores how different regions—from Sweden to Germany, Asia, and the US—approach tobacco policies and innovation, offering insight into the balance between public health goals, economic interests, and industry transformation.

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#65 Hansen: Regulation, Innovation, and Freedom of Choice in the Future of Tobacco - PART 2

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