About Heavy Metal-Word' / Itchy Metal Entertainment Inc. artist In Shadows Embrace

Nestled amongst the tumbleweed, barren landscape and tanned mountains of the southern Nevada Desert is a town like no other. Literally viewable from space, Las Vegas’ appeal has always been attributed to super lights, megastars and ambitious dreams of fame and fortune.  So it’s no surprise that the local entertainment scene would also be flooded with aspiring musicians competing for their own slice of notoriety in Sin City.

The encounters can be fierce and attention is not easily attainable. For one group, it’s been a work-in-progress for over 3 years. In Shadows Embrace (aka ISE) is a heavy metal force, holding their own as one of the most successful bands on the Vegas underground scene.  With accomplishments that range from self-promoting, producing and releasing their own records, opening for numerous national acts and rocking the stage at the largest music festival in southern Nevada (Las Vegas’ Extreme Thing), few local acts have the resiliency, drive and avid fans that ISE commands.

“Anyone who is active on the local metal scene in Vegas knows there are a few consistent names that continue to circulate as the most accomplished and most promising bands to watch. ISE is definitely one of them,” states Ed Fassio.

Developed in early 2008 as an innovative way to market, manage, promote and distribute new media and independent music, Heavy Metal-World™ launched IME Records in November 2010. The company was hell-bent on crafting a common vision for success and set out to find musicians that would understand and share a passion for creativity. As the VP of A&R for HMW and President of IME Records, Fassio has worked closely with many of the local heavy metal acts in Las Vegas.

“I’ve watched ISE’s progression for over 2 years now. I’ve seen them on stages large and small, witnessed their audience control, experienced their live shows and deeply respect their work ethic,” adds Fassio.  “In Shadows Embrace is a band with a tremendous amount of dedication and skill. All the members are focused, business-minded musicians and they truly understand what it means to work for their dreams. I’ve always enjoyed working with ISE and having them join Itchy Metal Entertainment allows a whole new world of possibilities.”

Included in their large list of accomplishments, In Shadows Embrace has shared stage with national acts such as 36 Crazy Fists, Five Finger Death Punch, The Used, Straight Line Stitch, Escape the Fate, Divine Heresy, Otep, Bury Your Dead, Everytime I Die, Through the Eyes of the Dead and many more…

For 2011, ISE’s new relationship with IME Records will begin with the launch of two new singles, supported by an aggressive promotional campaign.

For more information on In Shadows Embrace, visit them online at:

http://www.reverbnation.com/#!/inshadowsembracelv
http://www.facebook.com/pages/In-Shadows-Embrace/152632094764095?v=app_2405167945
http://twitter.com/#!/ISELV
http://www.myspace.com/inshadowsembracelv


About Heavy Metal-World' (www.heavymetal-world.com)
Heavy Metal-World' is a new media agency HQ'ed in Los Angeles, CA comprised of industry experts and developed in early 2008 as an innovative way to market, manage, promote and distribute new media and independent music by leveraging emerging platforms and partners.


About Itchy Metal Entertainment, Inc. (www.itchymetal.com)
Recently acquired by Heavy Metal-World, Inc. Itchy Metal Entertainment is a Las Vegas, NV - based music production company. IME specializes in artist development, talent scouting, music recording, producing and distribution as well as internet marketing campaigns and strategies ' 

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