A song originally released in 1969 0r 70 depending on where you lived, sang By Gloria Taylor, written by Al Kent, this is our updated version inspired by the original sang by Lyn Li and The Baby Dolls, Susan Trip, Diane  Evon and Ebony Sunshine conducted and arraigned by Herbert Reid 

You Got To Pay The Price

You Got To Pay The Price (  2nd  Radio Mix )

Cheektowaga Music & Moving Pictures: Independent Film Production and Full-Service Record Label

Since our founding in the early 1980s by Herbert V Reid Jr., Cheektowaga Music & Moving Pictures has been a champion for authentic artists. We were born from a mission to dismantle the "closed shop" inequities of the traditional music industry, creating a platform for creators who operate outside the mainstream gatekeepers. While our roots are in music, our vision expanded with the visual revolution of MTV, leading us naturally into the world of independent film production.

Today, we are a multifaceted entertainment company and a full-service record production entity. Our "Moving Pictures" ethos represents our commitment to powerful storytelling, whether through a song's narrative or a film's compelling visuals. We are actively developing impactful projects, including our upcoming feature film, My Name Is Brad. This socially conscious film tackles the complex issues of homelessness and addiction, seeking to offer profound insights into the human condition and the circumstances that lead individuals to despair.

Expanding Our Legacy in the Modern Entertainment Landscape

Building on this foundation, Cheektowaga is committed to being a comprehensive creative partner in today's digital age. Our expertise now encompasses entertainment marketing and strategic audience engagement, ensuring that powerful stories don't just get made—they get seen and heard. From music video production and artist development to feature film financing and distribution strategy, we provide an integrated suite of services. Explore our evolving projects and learn how we can bring your creative vision to life through our official portal at https:// Cheektowaga-OMNI.com. We continue to empower artists, challenge conventions, and produce content that resonates and matters.
About the founder :









Music was my first language, a passion that took root before I could properly form words. I spent 16 years studying piano, including two at the university level, though I didn't graduate. By fourteen, I was already sealing envelopes, sending my demos out into the world with a teenager’s hopeful desperation. I spent years trekking to office buildings, dropping off those tapes, until I landed a meeting with the late, great Morris Levy. He was the first to call me out on what he saw: I was all over the map. Opera, Bluegrass, and everything in between—I had no distinct genre, just a deep, abiding love for sound.

That eclectic ear was forged in the Southern Baptist church, where I was taught piano for one reason: to ensure the choir always had a musician. I played that role faithfully until a single, accidental experience—attending a service on acid—shook my faith in the institution, though never in God. It was a turning point among many too numerous to mention.

Morris saw my chaos not as a weakness, but as a strength. He suggested I stop trying to fit into a box and instead build my own. He was right on point. So, being who I am, I turned away from hip-hop and rap and dove headfirst into the rock market. That leap of faith became Cheektowaga Records.

My process is my own. I work in Cubase or Magix, and I don't rely on A.I. for composition—my tools are synthesizers, samples, and a network of incredible session singers and musicians I hire from across the web. While I might use an A.I. studio to sketch a demo, the final product is always human.

To many in the industry, I’m a villain; to others, a savior of sorts. And unlike most executives, I write the majority of my own releases. But don’t mistake me for another Frank Farian; my operation is built on a different kind of alchemy.

The work you hear started as unpolished demos. It has taken a lifetime to hone them, and the polishing is a process I’m still deeply immersed in. A more detailed story is coming in a book, but for now, recognize this: I am not "gay," I am Vince. And Vince is a man of many contradictions. I've had meaningful relationships with both men and women; my preference is for adults, connection, and chemistry, not a specific gender. I don't really have a type, and I believe a person can be fluid, loving one thing one day and something else the next. To each their own.

Trust me, I have lived an interesting life. Read the book. As for the music, enjoy it or not—we all have our preferences.

(And Ryan… when you pass on, I’m throwing the biggest party you’ve ever seen. That’s an inside diss, y’all.)

You Got To Pay The Price ( 2nd Radio Mix )

Cheektowaga Music and Moving Pictures