I Can Count On You ( version 5 )

Cheektowaga Music & Moving Pictures: Independent Film Production and Full-Service Record Label



My name is Vince Reid, and for decades, I have navigated the music industry as an independent artist, producer, and label owner. My journey, as a man of color and a member of the LGB+ community, has uniquely shaped my mission: to create accessible, authentic pathways for artists.

My experience spans from the industry's highest levels to its grassroots. I’ve had direct conversations with major figures, from the late producer Frank Farian to the legendary Morris Levy. These interactions, particularly during pivotal moments like the Milli Vanilli era, gave me a clear-eyed view of the business's complexities and gatekeepers.

Driven by a lifelong passion that began with sending out demo tapes at age 12, I grew weary of rejection and exclusionary practices. In response, I founded my own record label with a completely open-door policy, eliminating the traditional gauntlets artists must run to be heard.

This philosophy extends to my work with acts like Box 7, a producer collective I auditioned in Manhattan. My core requirement has always been talent and authenticity—whether that’s singing, playing an instrument, or songwriting. My own creative process is fluid and hands-on, embracing modern tools like loops, computers, and voice modulators to produce work that is genuine and reflective of my evolving perspective. We use technology as an instrument, not a replacement for human creativity; we do not sell AI music.

My music is the document of my life's work. I invite you to explore my ongoing projects and the story told through my website, Cheektowaga Music, and my other web presences.



 https://www.cheektowagamusic.com/

Since our founding in the early 1980s by Herbert V Reid Jr., Cheektowaga Music & Moving Pictures has been a champion for authentic artists. We were born from a mission to dismantle the "closed shop" inequities of the traditional music industry, creating a platform for creators who operate outside the mainstream gatekeepers. While our roots are in music, our vision expanded with the visual revolution of MTV, leading us naturally into the world of independent film production.

Today, we are a multifaceted entertainment company and a full-service record production entity. Our "Moving Pictures" ethos represents our commitment to powerful storytelling, whether through a song's narrative or a film's compelling visuals. We are actively developing impactful projects, including our upcoming feature film, My Name Is Brad. This socially conscious film tackles the complex issues of homelessness and addiction, seeking to offer profound insights into the human condition and the circumstances that lead individuals to despair.

Expanding Our Legacy in the Modern Entertainment Landscape

Building on this foundation, Cheektowaga is committed to being a comprehensive creative partner in today's digital age. Our expertise now encompasses entertainment marketing and strategic audience engagement, ensuring that powerful stories don't just get made—they get seen and heard. From music video production and artist development to feature film financing and distribution strategy, we provide an integrated suite of services. Explore our evolving projects and learn how we can bring your creative vision to life through our official portal at
Cheektowaga-OMNI.com

I Can Count On You ( version 5 )

Cheektowaga Music and Moving Pictures