'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

Young Seattle Nigga
https://www.youtube.com/watch?v=kqru_m1euWo

GIHE Deluxe Out Now: https://ovo-popcaan.ffm.to/greatishe_deluxe

Young Jamaican MC Popcaan burst onto the scene in 2010 on the biggest dancehall tune of the year, ‘Clarks’. As Vybz Kartel’s protege, the 23-year old quickly proved himself as one of the most talented up-and-coming vocalists in the genre, lending his distinctive voice to an arsenal of bashment hits, from ghetto laments to party smashers.

After a string of big records in 2011, from ‘Only Man She Want’ to ‘Raving’, Popcaan became the first dancehall artist since Sean Paul to have his track playlisted on the BBC and has just been tipped as one of their ‘Hot 20 for 2012′. He joined Mixpak in 2012 with his first collaborative single with Dre Skull, ‘Get Gyal Easy’, followed by his cut on the Kling Klang riddim, ‘So We Do It’, as well as ‘The System’ on the Loudspeaker Riddim.

In 2014 he will release his debut album on Mixpak, executive produced by Dre Skull and featuring additional productions from Dubbel Dutch, Anju Blaxx, Jamie YVP and Adde. The first single, ‘Everything Nice’, is out now.

https://wizkhalifa.komi.io/

Taylor Gang. @taylorgang

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