By recognizing the impact of the external environment, managers can anticipate turbulence and shape the culture accordingly. Organizational managers and leaders face daily challenges arising from both external and internal environments. To navigate environmental turbulence effectively, it is crucial to design an organizational culture that aligns with the industry's dynamics and prepares for potential disruptions. Creating an intentional culture involves aligning values, beliefs, and behavioral norms with the specific demands of the industry. Tools such as vision and mission statements, reward systems, and fostering open communication and collaboration can help shape the desired culture. Additionally, a strong organizational culture that promotes innovation, agility, and continuous learning empowers managers to proactively respond to changes in the external environment. By intentionally designing a culture that embraces flexibility, change, and empowers managers to lead during turbulence, organizations can better navigate through episodes of uncertainty and capitalize on opportunities for growth and success.

Preparing Culture for External Environmental Turbulence

Operations isn't just about logistics or managing a warehouse—it’s about the way your business actually works every single day. It’s where vision becomes reality.

In this actionable talk, Dr. Claude Kershner IV walks you through the real-world essentials of operations strategy for entrepreneurs, small business owners, team leaders, and customer service professionals. You’ll learn how to build a business that consistently delivers—without burning out or breaking the bank.

We’ll break down:

What “Operations” Really Means
Not just delivery trucks and supply chains. It’s about the systems, people, and processes that turn ideas into customer value. Whether you’re running a salon, staffing firm, restaurant, or online store—operations is the heartbeat of your business.

Designing an Operating Model
Learn to map out your value creation step by step: input → throughput → output. Identify bottlenecks and fix them before they cost you time, money, and reputation.

Customer “Moments of Truth”
Every touchpoint—greeting, invoice, delivery, follow-up—is a chance to stand out or drop the ball. We’ll show you how to consistently win those moments and shape customer loyalty.

Front-Stage vs. Back-Stage Operations
What the customer sees matters—but what happens behind the scenes can make or break the experience. Get clarity on how to build structure on both fronts.

Capacity and Demand
What’s your magic number? Learn how to measure your revenue-driving activities (calls, jobs, transactions), calculate break-even demand, and design operations to scale.

Running Like a Franchise (Without Being One)
You don’t need to buy a franchise to act like one. We’ll show you how to create repeatable processes that bring discipline, consistency, and clarity to your operations—no matter your industry.

🔑 Whether you’re:
Struggling with daily chaos in your business…
A student trying to understand business mechanics…
Or a leader refining your customer journey...
This session is a must-watch.

📌 About the Presenter:
Dr. Claude Kershner IV is a business professor, consultant, and entrepreneur. His work focuses on helping organizations translate vision into execution through systems thinking, leadership development, and strategic operations.


Operations Bootcamp: How to Run a Business That Consistently Delivers

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

Operations Bootcamp: How to Run a Business That Consistently Delivers

The Dr. Claude Kershner Show

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