By recognizing the impact of the external environment, managers can anticipate turbulence and shape the culture accordingly. Organizational managers and leaders face daily challenges arising from both external and internal environments. To navigate environmental turbulence effectively, it is crucial to design an organizational culture that aligns with the industry's dynamics and prepares for potential disruptions. Creating an intentional culture involves aligning values, beliefs, and behavioral norms with the specific demands of the industry. Tools such as vision and mission statements, reward systems, and fostering open communication and collaboration can help shape the desired culture. Additionally, a strong organizational culture that promotes innovation, agility, and continuous learning empowers managers to proactively respond to changes in the external environment. By intentionally designing a culture that embraces flexibility, change, and empowers managers to lead during turbulence, organizations can better navigate through episodes of uncertainty and capitalize on opportunities for growth and success.

Preparing Culture for External Environmental Turbulence

What if your lack of resources isn’t your greatest weakness—but your greatest opportunity?

In this inspiring and practical talk, Dr. Claude B. Kershner IV introduces The Hustle Framework—a mindset designed for anyone building a future under pressure. Whether you're a student, entrepreneur, or career starter with big dreams and a tight budget, this talk gives you the tools to move forward with grit, creativity, and confidence.

Co-developed by Dr. Michael H. Morris, Dr. Donald F. Kuratko, and Dr. Jeffrey G. Cornwall, The Hustle Framework is rooted in years of entrepreneurship research and practical application. It equips individuals to thrive in turbulent environments by embracing urgency, improvisation, guerrilla tactics, bootstrapping, and resource leveraging.

Drawn from real-world experiences—teaching inside prisons, launching businesses from scratch, and leading teams through uncertainty—Dr. Kershner brings the framework to life with personal stories, tactical insight, and a challenge to reimagine what's possible when you start with very little.

💡 In this video, you’ll learn:
How to think and act like a resourceful entrepreneur
Why guerrilla tactics can outsmart big-budget strategies
How to leverage what you don’t own and build fast
What it means to bootstrap with boldness and integrity
Why your story, your network, and your energy are power

From the wisdom of incarcerated college students to lessons from the frontline of small business, this is a powerful message of perseverance, creativity, and possibility.

💥 For students, entrepreneurs, jobseekers, and everyday hustlers
📌 If you're ready to build something out of nothing, this is for you.
👇 Share your hustle story in the comments
🔔 Subscribe for more content on leadership, purpose, and growth

The Hustle Framework: How to Build When You Have Limited Resources

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

The Hustle Framework: How to Build When You Have Limited Resources

The Dr. Claude Kershner Show

Related tracks