What if your lack of resources isn’t your greatest weakness—but your greatest opportunity?

In this inspiring and practical talk, Dr. Claude B. Kershner IV introduces The Hustle Framework—a mindset designed for anyone building a future under pressure. Whether you're a student, entrepreneur, or career starter with big dreams and a tight budget, this talk gives you the tools to move forward with grit, creativity, and confidence.

Co-developed by Dr. Michael H. Morris, Dr. Donald F. Kuratko, and Dr. Jeffrey G. Cornwall, The Hustle Framework is rooted in years of entrepreneurship research and practical application. It equips individuals to thrive in turbulent environments by embracing urgency, improvisation, guerrilla tactics, bootstrapping, and resource leveraging.

Drawn from real-world experiences—teaching inside prisons, launching businesses from scratch, and leading teams through uncertainty—Dr. Kershner brings the framework to life with personal stories, tactical insight, and a challenge to reimagine what's possible when you start with very little.

💡 In this video, you’ll learn:
How to think and act like a resourceful entrepreneur
Why guerrilla tactics can outsmart big-budget strategies
How to leverage what you don’t own and build fast
What it means to bootstrap with boldness and integrity
Why your story, your network, and your energy are power

From the wisdom of incarcerated college students to lessons from the frontline of small business, this is a powerful message of perseverance, creativity, and possibility.

💥 For students, entrepreneurs, jobseekers, and everyday hustlers
📌 If you're ready to build something out of nothing, this is for you.
👇 Share your hustle story in the comments
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The Hustle Framework: How to Build When You Have Limited Resources

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

New tracks tagged #Hustle Framework