In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.

31. The Future of Programmatic Advertising with James Patterson from The Trade Desk

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.
ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals. 