What separates consultancies that tick along from those that thrive? According to this episode’s guest, it’s all about one thing: profit on purpose.

In this episode, Nick sits down with Peter Czapp - Co-Founder of the Wow Company, The Consultancy Growth Network and the brains behind BenchPress, the consultancy benchmark report - to dig into the financial side of consulting that too many firms overlook. 

Peter shares the seven profitability levers that top-performing firms use to boost their margins, stand out in the market, and build businesses that are both sustainable and saleable. From smart pricing and niche positioning to real-time metrics and resource management, this episode is packed with takeaways you can put into action straight away.

We cover:
✅ Why only 37% of consultancies hit 50% gross margin, and how to make sure you're one of them
✅ The power of positioning and why niche isn’t a dirty word
✅ Pricing strategies that reflect value, not just time
✅ How to build a culture that embraces profitability without killing your vibe
✅ The reporting metrics that actually matter and the one predictive stat Peter swears by
✅ Why real growth starts with intentionality

Whether you’re leading a consultancy, thinking about profitability, or just tired of vague advice and want practical tools, this one’s for you.

Enjoy the show!

Episode 156: Profit on Purpose: Peter Czapp’s 7 Levers for Consultancy Growth

As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career. 

When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own. 

While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis. 

That’s why I created this podcast. 

I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too.

In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you.

This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.

Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.

To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.

If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website 

www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.

Episode 156: Profit on Purpose: Peter Czapp’s 7 Levers for Consultancy Growth

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