Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan served in a marketing leadership team of Danone, and Nutricia. PepsiCo is making quite a turnaround on a global scale. So how do you become a meaningful brand? And what does it take to keep potato chips out of the danger zone?

E25 | Jan van Twillert (PepsiCo) on meaningful branding

Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.